On this page you'll find the transcript for the documentary film "The Corporation". As we watch each of the scenes in the film, pay close attention to the ways that the activities of corporations and the people who purchase goods and services from corporations change the physical landscape and/or the cultural landscape.

In the opening scene of the film, the business corporation is identified as the "dominant institution" of our time. If you think carefully, it is probably the case that your entire life is dependent upon business corporations to feed, clothe, house, and transport you and everyone else in your life, every day.

In the most general sense, it is neither good nor bad that people have come to rely upon business corporations for the vast majority of their everyday needs—after all, corporations are owned and managed by groups of people who are motivated to make the most efficient use of resources (i.e minimizing waste) in order to make a profit.

As you will see, however, the degree to which people are either "unwary or uncaring" about the means by which business corporations minimize costs leads to a socio-pathological "race to the bottom".

10.00.08 Narration: 150 years ago, the business corporation was a relatively insignificant institution. Today, it is all-pervasive. Like the Church, the Monarchy, and the Communist Party in other times and places, the corporation is today's You have heard me use the term legal-institutional environment (LIE) many times since the beginning of this year. The term is economics-speak (jargon) for the way that an economy functions—all of it. Today, a global system of laws, including property ownership laws, and incorporation laws, have created the world's economic system—and the most important actors are business corporations and the contract relationships that they have with one another. Corporations own resources and capital, employ labor and provide goods and services, but also social roles and meaning.
This is neither a good or a bad thing. It just is.
As you will learn below, the dominant institution in medieval Europe was the church (and the aristocratic class of nobles). In the same way that people rely on business corporations today, people then relied on the manorial system. In feudal Europe, the manor (and the church) provided goods and services, social roles, and meaning.
As you watch this documentary film, it is my hope that you will see economics as aspect of the larger concept of culture, and that you are able to see what our global culture really looks like. What you are seeing in this film are artifacts, sociofacts, and mentifacts—all of the aspects of culture—but they are presented in a way that is very different from the way you normally see these things. That's because the messages you see most often are advertisements, carefully crafted to appeal to you.
dominant institution
. This documentary examines the nature, evolution, impacts, & possible futures of the modern business corporation. Initially given a narrow legal mandate, what has allowed today's corporation to achieve such extraordinary power and influence over our lives? We begin our inquiry as scandals threaten to trigger a wide debate about the lack of public control over big corporations.
10.00.51 News clip: George Bush: "I do think there is an overhang over the market of distrust. Listen 95%, or some percent, huge percentage of the business community are honest, and uh, reveal all their assets, got compensation programs that are balanced. But there are some bad apples…"
10.01.13 Narration: The media debate about the basic operating principles of the corporate world was quickly reduced to a game of "follow the leader".
10.01.20 I still happen to think the United States is the greatest place in the world to invest. We have some shakeups that are going on because of a few bad apples.
10.01.32 Lyrics to "Bad Apple": "…Some people call me a bad apple, well I may be bruised, but I still taste sweet. Some people call me a bad apple, but I may be the sweetest apple on the tree…"
Crosshair graphic on During the late 1990s and early 2000s a number of corporate scandals were exposed. While there were many others, the companies listed here probably received the most bad publicity and news coverage.
WorldCom, for example, grew from a small regional telephone company in the mid 1980s to the nation's largest long distance telephone and data company. They were able to grow so quickly because they borrowed money to purchase other small regional operations across the country. In doing so, the company amassed $40 billion in debt.
The accumulation of that much debt, while risky, isn't necessarily problematic: as long as you can make the payments, then any amount of debt can be held. Industry experts and market experts evidently concluded that the company would be able to manage the debt and WorldCom's market capitalization soared to over $100 billion.
Free flowing debt, however, allowed others to borrow, too. Recall from Thomas Friedman's The World is Flat, that during the 1990s, massive investment constructed a global (transcontinental and transoceanic) fiber-optic telecommunications network that had the ultimate effect of dropping long distance and data rates dramatically.
Revenues at WorldCom fell, but their debt payments could not. Panic, and illegal cheating ensued. In order to cover their shortfall, WorldCom began hiding expenses from lenders and overstating revenues. They did this, in essence, by shoving expenses down and among its subsidiaries, and elevating cash receipts (phone and data bills) up. With what appeared to be a "healthy" accounting where income exceeded expenses, lenders kept lending, and WorldCom kept paying one loan off with another. It was a bit like taking a new credit card to pay off an old credit card. That can go two ways: if the new credit card is a 0% offer, and the old one is greater than 0%, you do it, and it's not desperation, it's smart. If the new credit card costs more than the old one, however, you're just piling up ever more expensive debt.
Finally, in an attempt to answer why companies do these things, one reason is that if they don't, and a competitor does, then they will lose. Another is the old joke of finance: if you owe the bank $100,000 that's your problem—if you owe the bank $100 million, that's the bank's problem.
Worldcom, Martha Stuart Living, Enron, Arthur Anderson, Merrill Lynch
Worldcom Arrests / split screen w/ B&W disenchanted youth eating apple
Arrest of older man with white hair
CU B&W rotten apple
Martha Stuart ("Covering Crooked CEOS)
Ken Lay straightens his tie
Man arrested
Same man being sworn in / split screen w/ B&W disenchanted youth looking at his apple
B&W disenchanted youth throws his apple / split screen w/ Worldcom CEO & financial advisor Grubman (?) swearing in. Graphic: Hardball Bush's Corporate Crackdown
10.01.52 Man with white hair: These are not just a bunch of bad apples.
10.01.55 CNBC host: This is just a few bad apples.
10.01.57 Sarbanes: It's not just a few bad apples
10.01.59 Rep. Scott McInnis: We've gotta get rid of the bad apples… you can start with Tyco.
Lou Dobbs: Bad apples
10.02.03 Rep. Scott McInnis: We know all about Worldcom.
10.02.04 Woman announcer: Bad apples
10.02.05 Rep. Scott McInnis: Xerox corporation
10.02.06 Greta Van Sustern: Bad apples
10.02.07 Rep. Scott McInnis: Arthur Anderson
10.02.08 Chris Mathews: Bad apples
10.02.09 Rep. Scott McInnis: Enron, obviously
10.02.10 Ari Fleischer: Bad apples
10.02.11 Rep. Scott McInnis: Kmart Corporation
10.02.12 Red haired guy (in three panel screen): The fruit cart is getting a little more full.
10.02.15 Charles Lewis: This is the central question around which the film was written: when things go wrong, do we blame the system or do we blame individuals?
If you decide to blame individuals, then that means the system is okay, it's just a matter of rooting out and punishing evildoers—bad apples.
If you decide the system is to blame, then that means regulation—making laws that will change the environment for all—or changing the system more fundamentally. One example would be to extinguish individual property rights. This is what socialism does.
I don't think it's just a few apples
, unfortunately. I think this is the worst crisis of confidence in business
10.02. 21 Narration: What's wrong with this picture? Can't we pick a better metaphor to describe the dominant institution of our time? Through the voices of CEOs, whistleblowers, brokers, gurus and spies— insiders and outsiders—we present the corporation as a paradox, an institution that creates great wealth, but causes enormous, and often hidden harms.
10.03.01 Sir Mark Moody-Stuart: I see the corporation as part of a jigsaw in society as a whole, which if you remove it, the picture's incomplete. But equally, if it's the only part, it's not going to work.
10.03.16 Hank Mckinnell: A This is one way people suggest that corporations create, or reinforce, roles. Everyone would prefer to earn the notoriety (and the money) of the star player. But not everyone can be the star, or so it seems.
While it may not be true for everyone, in a modern commercial economy, many people see themselves as what they do for a living. Again, its not that this is good or bad, but it's something that we should probably be more attentive to. Most of you will probably spend more time at work than at home (no counting the time you spend asleep)—I wonder how that feels when the work one does (or has to do) lacks dignity?
sports team
. Some of us are blocking and tackling. Some of us are running the ball. Some of us are throwing the ball. But we all have a common purpose, which is to succeed as an organization.
10.03.28 Wigand: A corporation's like a family unit. People in a corporation work together for a common end.
10.03.37 Badaracco: like the telephone system it reaches almost everywhere. Its extraordinarily powerful, its pretty hard to avoid. And it transforms the lives of people, I think on balance, for the better.
10.03.52 Ira Jackson (V/O): The Take note of where the speakers are from. Ira Jackson is a business professor at Harvard University. And yet he (and other professors) are openly critical of the way business is conducted. Why?
Simply this: business schools try very hard to include ethics and other perspectives in their curricula. The problem is that once a student graduates and enters the business world, they face different pressures than those they faced in school.
Time and again during the film you will hear someone say that you cannot expect ethical or moral behavior from corporations. Yet time and again, you will see that corporations spend time and money carefully crafting brand messages that either imply or claim directly to be doing something of merit. A good example is found in the story of Kathy Lee Gifford (below). Part of the marketing campaign for her clothing line includes a statement that a portion of the profits will be given to children's charities. Why does a consumer need to know that?
. Soaring, clear eyed, competitive, prepared to strike, but not a vulture. Noble, visionary, majestic, that people can believe in, and be inspired by, that creates such a lift that it soars..
10.01.15 I can see that being a good logo for the principled company… Okay guys, enough bullshit Ira Jackson, Director, Center for Business and Government, Kennedy School, Harvard University
10.04.25 Archival footage: B&w / business transaction
10.04.29 Howard Zinn (V/O): Corporations are artificial creations. You might say they're monsters trying to devour as much profit as possible at anyone's expense.
10.04.42 Michael Moore (V/O): I think of a whale. A gentle, big fish, which could swallow you in an instant.
10.04.51 Mary Zepernick (V/O): Dr. Frankenstein's monster, his creation, has overwhelmed and overpowered him, as the corporate form has done with us.
10.05.12 Keyes: The word "corporate" gets attached in almost, you know, in a pejorative sense to— and gets married with— the word "a-gen-da." And one hears a lot about the corporate a-gen-da. As though it is evil. As though it is an agenda which is trying to take over the world. Personally, I don't use the word "corporation" I use the word "business." I will use the word use the word "company." I will use the words "business community." Cause I think that is a much fairer representation than zeroing in on just this word "corporation."
10.05.15 Robert Keys, President and CEO, Canadian Council for International Business
Protesters signage:
10.05.25 Protect the environment not corporate profit
10.05.30 Fight corporate fascism stop WTO
10.05.30 Corporate Share / Your Share
10.05.54 ARCHIVAL: "…What is a corporation?…" WHAT IS A CORPORATION
10.06.00 Badaracco: Its funny that I've taught in a business school for as long as I have without ever having been asked so pointedly to say what I think a corporation is. Joe Badaracco, Professor of Business Ethics,
10.06.08 Archival:"…it is one form of business ownership…" Harvard Business School
10.06.13 Badaracco: It's a group of individuals working together to serve a variety of objectives the principal one of which is earning large, growing, sustained, legal returns for the people who own the business.
10.06.28 BIRTH
10.06.33 Anderson: Pay attention here: this first example of a machine doing better work than a person is exactly the way that industrial growth has proceeded. Whenever it is that a machine can do better what a person does, then the machine replaces the person.
Some will say that machines should be helpful to people, not replace them. Stop there: is not the company a person? Is not replacing people with machines not helpful to the corporate person?
This is the same sequence of events that have lead to the modern meatpacking industry..."pennies a pound, pennies a pound".
What are the social (cultural) consequences of these changes? It's the same as the ants and the grasshoppers: the ants look to the future and plan to meet its challenges. The grasshoppers live in the here and now. Its probably a bit more fun to be among the grasshoppers until, that is, the party ends and there's no more food left.
There are cultures around the world that are better at the "ant" thing and there are cultures around the world that are better at the "grasshopper" thing. Seems both can be right at any moment, no?
The modern Corporation has grown out of the industrial age.
The industrial age began in 1712 when an Englishman named Thomas Newcumen invented a steam driven pump to pump water out of the English coalmine, so the English coalminers could get more coal to mine, rather than hauling buckets of water out of the mine.
10.06.39 Ray Anderson, CEO Interface, world's largest commercial carpet manufacturer
10.06.56 It was all about productivity, more coal per man-hour. That was the dawn of the
industrial age. And then it became more steel per man hour, more textiles per man
hour, more automobiles per man hour, and today, it's more chips per man hour, more
gizmos per man hour, the system is basically the same, producing more
sophisticated products today.
10.07.23 Noam Chomsky: The dominant role of corporations in our lives is essentially a product of
the, roughly the past century.
10.07.31 Corporations were originally associations of people who were chartered by a state to Professor, MIT
perform some particular function. Like a group of people want to build a bridge over the Charles River, or something like that.
10.07.31 text: "An Act to incorporate a Mechanic bank in the City of New York, Passed March 23rd, 1810
10.07.44 Mary Zepernick: There were very few chartered corporations in early United States
10.07.49 history. And the ones that existed had clear stipulations in their state issued charters.
How long they could operate? The amount of capitalization. Coordinator, Program on Corporations, Law
10.08.00 What they made or did or maintained, a turnpike whatever—was in their charter and
they didn't do anything else. They didn't own or couldn't own another corporation. and Democracy
Their shareholders were liable. And so on.
10.08.02 text: "An Act: For supplying the City of New York with pure and wholesome water…passed 2d April 1799
10.08.14 Grossman: Before the Civil War, corporations were temporary associations that had to be passed as laws by state legislatures. This is what is meant by "a gift from the people".
Corporations could not own subsidiaries (to prevent hiding things, like the WorldCom story), shareholders were liable, meaning that individuals were expected to pay for any damages or other consequences from their own personal holdings, even if that meant selling everything and starting over from scratch. If WorldCom executives and employees were individually liable for the $40 billion they borrowed, would they have borrowed it?
In both law and the culture, the corporation was considered a subordinate entity that was a gift from the people in order to serve the public good.
10.08.16 Richard Grossman, Cofounder, Program on Corporations, Law and Democracy
So, you have that history, and we shouldn't be misled by it, it's not as if those were
10.08.27 the halcyon days, when all corporations served the public trust, but there's a lot to learn from that.
10.08.20 text: "…prayed for the privilege of being incorporated…"
10.08.40 Zepernick: The Civil War and the Industrial Revolution created enormous growth in corporations. And so there was an explosion of railroads who got large federal subsidies of land. Banking, heavy manufacturing. And corporate lawyers, a century and a half ago, realized that they needed more power to operate, and wanted to remove some of the constraints that had historically been placed on the corporate form.
10.09.21 Zinn: The 14th Amendment was passed at the end of the Civil War to give equal rights to black people. And therefore it said, "no State can deprive any person of life, Howard Zinn, Historian;
...liberty or property without due process of law." Author, A People's History of the United States
10.09.27 And that was intended to prevent the States from taking away life, liberty or property from black people as they had done for so much of our history. And what happens is the corporations come into court and corporation lawyers are very clever., and they say, "oh you can't deprive a person of life, liberty or property. We are a person, a corporation is a person." And so Supreme Court goes along with that.
10.09.54 Zepernick: And what was particularly grotesque about this was that the 14th amendment was passed to protect newly freed slaves. So, for instance, between 1890 and 1910, there were 307 cases brought before the court under the 14th amendment. 288 of these brought by corporations, 19 by African Americans.
10.09.55 "…be persons in law…"
10.10.26 Grossman: Six hundred thousand people were killed to get rights for people, and then with strokes of the pen over the next thirty years, judges applied those rights to capital and property while stripping them from people.
10.10.39 book bind: United States Supreme Court Reports
10.10.43 State statue requiring separate accommodations for white and colored persons in coaches on railroads – 15th and 14th Constitutional Amendments, interstate commerce – police power denying compensation
10.10.45 COLORED
10.10.52 A LEGAL "PERSON"
10.10.56 Archive footage: Man 1: "Every body makes a mistake once in awhile. But I just can't be personally responsible. That's one of the weaknesses of a partnership. Isn't it, Sid?"
10.11.28 Government
10.11.06 Man 2: "Well, maybe you'd better incorporate the store." Man 1: "Incorporate?!"
10.11.32 Fairview Clothing Store
10.11.11 Man 2: "Yes. Incorporating would give you the big advantage of what you want right now—limited liability. You start with a group of people, who want to invest their money in a company. Then these people apply for a charter as a corporation. This government issues a charter to that corporation. Now that corporation operates legally as an individual person. It is not a group of people. It is under the law, a legal person."
10.11.42 ARCHIVE NARRATOR: Imperial Steel Incorporated has many of the legal rights of a person. It can buy and sell property. It can borrow money. It can sue in court, and be sued. It carries on a business. Imperial Steel, along with thousands of other legal persons, is a part of our daily living. It is a member of our society. Imperial Steel Co. Inc; Employees Entrance
10.12.09 Narration: Having acquired the legal rights and protections of a "person", the question arises: " This is a rhetorical question, of course, but the film asks it to highlight a few things. First, the idea that corporations are "persons", if not well understood, is clearly a common way for people to see companies.
The second reason is to show that the carefully crafted brand messages that corporations pay advertisers and marketers to create actually do make a formative impression on people.
What kind of person is the corporation?
10.12.20 Chomsky: Corporations were given the rights, of immortal persons. But then special kinds of persons. Persons who had no moral conscience.
10.12.31 These are a special kind of persons which are designed by law, to be concerned only for their stockholders. And not, say, what are sometimes called their stakeholders, like the community or the work force or whatever.
10.12.46 Monks: The great problem of having corporate citizens is that they aren't like the rest of us. As Baron Thurlow in England is supposed to have said "they have no soul to save, and they have no body to incarcerate."
10.12.47 Robert Monks, Corporate governance advisor
10.13.01 Moore: I believe the mistake that a lot of people make when they think about corporations, is they think you know, corporations are like us…
10.13.02 Michael Moore, Filmmaker, author
10.13.08 Streeters: Woman in jean jacket: General Electric-is a kind, old man with lots of stories
10.13.14 Black couple: Nike – young, energetic
10.13.18 Black dude w/sunglasses: Microsoft – aggressive
10.13.20 White dude w/glasses: McDonald's – young, outgoing, enthusiastic
10.13.24 White dude: Monsanto -immaculately dressed
10.13.29 Woman w/sunglasses: Disney – goofy
10.13.31 Woman on bike: The Body Shop – um, deceptive
10.13.34 Black couple: man – very lovely woman – (laughter) do you know what The Body Shop is? man – nope (laughter)
10.13.40 Moore: They think they have feelings, they have politics, they have belief systems, they really only have one thing: the bottom line. How to make as much money as they can in any given quarter. That's it.
10.13.51 Archival footage: b&w students around a table Boy: Of course they make a profit, and it's a good thing. The kid's right. I mean, who would do anything that didn't earn them a profit in some way. (Sure, people can be self-less and very giving by nature; do they not derive satisfaction—profit?—through giving.)
I guess the question should be put this way: how do you define "profit"? Is profit an individual thing, or is profit a collective (community) thing?
That's the incentive that makes capitalism work.
To give us more of the things that we need. That's the incentive that other economic systems lack.
10.14.04 Moody-Stuart: People accuse us of only paying attention to the economic leg, because they think that's what a business person's mindset is, it's just money. And it's not so, because we as business people know that we need to certainly address the environment, but also we need to be seen as constructive members of society. Sir Mark Moody-Stuart, Former Chairman, Royal Dutch Shell
10.14.29 Moore: There are companies that do good for the communities. They produce services and goods that are of value to all of us, that make our lives better, and that's a good thing. The problem comes in, in the profit motivation here, because these people, there's no such thing as enough.
10.14.49 Moody-Stuart: And I always counter-point out, there's no organization on this planet, that can neglect it's economic foundation.
10.15.00 Even someone living under a banyan tree is dependent on support from someone. Economic lack has to be addressed by everyone – it's not just a business issue.
10.15.14 Narration: But, unlike someone under a banyan tree, all publicly traded corporation have been structured — through a series of legal decisions — to have a peculiar and disturbing characteristic.
10.15.26 They are required ---by law ----to place the financial interests of their owners above competing interests. In fact, the corporation is legally bound to put its bottom line ahead of everything else, even the public good.
10.15.43 Chomsky: That's not a law of nature that's a very specific decision, in fact a judicial decision. So they're concerned only for the short term profit of their, stockholders who are very highly concentrated.
10.15.43 Noam Chomsky, Institute Professor, MIT
10.15.58 Monks: To whom do these companies owe loyalty? What does loyalty mean? Well, it turns out that that was a rather naïve concept anyway as corporations are always owed obligation to themselves to get large and to get profitable. In doing this, it tends to be more profitable to the extent it can make other people pay EXTERNALITIES
10.16.15 the bills for its impact on society. There 's a terrible word that economists use for this called "externalities".
10.16.30 Friedman: An externality is the effect of a transaction between two individuals on a third party who has not consented to, or played any role in, the carrying out of that transaction. And there are real problems in that area there's no doubt about it. Milton Friedman, Nobel Prize-winning Economist
10.16.50 Anderson: Running a business is a tough proposition, there are costs to be minimized at every turn, and at some point the corporation says, you know, let somebody else deal with that. Let's let somebody else supply the military power to the Middle East to protect the oil at its source,
10.17.09 let's let somebody else build the roads that we can drive these automobiles on, let's let somebody else have those problems, and that is where externalities come from, that notion of, let somebody else deal with that – I got all I can handle myself
10.17.27 Monks: A corporation is an externalizing machine in the same way that a shark is a killing machine. Each one is designed in a very efficient way, to accomplish particular objectives. In the achievement of those objectives, there isn't any question of malevolence or of will, the enterprise has within it, and the shark has within it, those characteristics that enable it to do that for which it was designed.
10.17.55 Anderson: So, the pressure's on the corporation to deliver results now, and to externalize any cost that this unwary or uncaring public will allow it to externalize.
10.18.18 Narration: To determine the kind of personality that drives the corporation to behave like an externalizing machine, we can analyze it, like a psychiatrist would a patient. We can even formulate a diagnosis, on the basis of typical case histories of harm it has inflicted on others selected from a universe of corporate activity.
10.18.39 Harm to workers: Layoffs [Termination Notice]
10.18.45 Harm to workers: Union Busting
10.18.49 Harm to workers: Factory Fires
10.18.54 Harm to workers: Sweatshops
10.18.55 Kernaghan: (enters office) Well, this is the office of the The National Labor Committee tries to show that offshoring jobs to developing countries does not serve people in the US or people in LDCs well.
Domestically, they argue, offshoring destroys jobs—good paying jobs that union labor worked hard for over a century to achieve. In a progressive world, why should people suffer?
Overseas, they argue, offshoring is exploitive and abusive to workers in the same way that it was over 100 years ago in the US and western Europe. In a progressive world, why should people have to suffer?
The National Labor Committee (and other groups like them) also try to get international treaties to include protections for workers and to show that the agreements that have been signed are either insufficient or that the laws that have been passed are not enforced.
National Labor Committee
here in the garment area of New York City. It's a little bit disheveled. These are all from different campaigns. To make this stuff concrete as possible, we purchased all of the products from the factories that we're talking about.
10.18.57 Charles Kernaghan, Director of National Labor Committee
10.19.16 This shirt sells for 14 dollars and 99 cents. And the women who made this shirt got paid 3 cents. Liz Claiborne jackets, made in El Salvador. The jackets are 178 dollars, and the workers were paid 74 cents for every jacket they made. Alpine car stereos, 31 cents an hour. It's not just sneakers. It's not just apparel. It's everything.
10.19.43 We were in Honduras and some workers – they knew the kind of work we did -and they approached us, these young workers. And they said, conditions in our factory are horrible. Will you please meet with us? And we said we would. But you can't meet in the developing world, you can't walk up to a factory with your notebook and workers come out and interview them. I mean, there's goons, there's spies, the military police. So you do everything in a clandestine manner.
10.20.08 We're about to start the meeting, and in walk three guys. Very tough looking guys. The company had found out about our meeting and sent these spies. Obviously, we didn't have the meeting.
10.20.17 But these young girls were really bright. And as they were leaving, away from the eyesight of the spies, they started to put their hands underneath the table. And I put my palm under there, put my hand under there and they put into my hand their pay stubs so we'd know who they were, what they were paid and the labels that they made in the factory so we'd know who they worked for. And I took my hand out after everyone had left and in the palm of my hand was You are too young to know who Kathy Lee Gifford was (is). In short, she was a morning talk show host with a national audience on NBC, co-hosting Live! With Regis and Kathie Lee. She was a big deal to many people in the US at the time (the show ended in 2000).
Here's how wikipedia tells the story of how she became the face of sweatshop labor in the US:
"In 1996 the National Labor Committee, a human rights group, reported that sweatshop labor was being used to make clothes for the Kathie Lee line, sold at Wal-Mart. The group reported that a worker in Honduras smuggled a piece of clothing out of the factory, which had a Kathie Lee label on it. One of the workers, Wendy Diaz, came to the United States to testify about the conditions under which she worked. She commented, "I wish I could talk to [Kathie Lee]. If she's good, she will help us."
Labor activist Charles Kernaghan spoke to the media and accused Gifford of being responsible for the sweatshop management activity. Gifford addressed Kernaghan's allegations on the air during Live, explaining that she was not involved with hands-on project management in factories.
Gifford later contacted Federal authorities to investigate the issue and worked with U.S. Federal legislative and executive branch agencies to support and enact laws to protect children against sweatshop conditions. She appeared with President Bill Clinton at the White House in support of the government's initiatives to counter international sweatshop abuses."

the face of Kathy Lee Gifford
10.20.43 But the bottom of it is the interesting part "A portion of the proceeds from the sale of this garment will be donated to various children's charities." It's very touching. Gets you right here. Wal-Mart is telling you if you purchase these pants, and Kathy Lee is telling you, purchase these pants, you're going to help children. The problem was the people who handed us the label were 13 years of age.
10.21.05 Kernighan: Do many people in her family work
Girl: just me.
Kernighan: How many people do you support?
Girl: Eight people?
Kernighan: Eight people, and how do you do it with that salary, is it enough?
Girl: No.
10.21.19 Walker: Let's look at it from a different point of view. Let's look at it from the point of view of the, the people in Bangladesh who are starving to death, the people in China who are starving to death and the only thing that they have to offer to anybody that is worth anything is their low cost labour. And in effect what they're saying to the world is they have this big flag that says "come over and hire us, we will work for ten cents an hour.
10.21.22 Michael Walker, Fraser Institute, a "market solutions" think tank
10.21.55 Because ten cents an hour will buy us the rice that we need not to starve. And come and rescue us from our circumstance." And so when Nike comes in they are regarded by everybody in the community as an enormous godsend.
10.22.13 Kernighan: Hey wait! Man: You are not permitted to be here!
10.22.22 Kernighan: The door was wide open. Man: No no no no no no Kernighan: That's my clothes. Those are my clothes. Man: This is not your clothes. Why your camera!?
10.22.30 Kernighan: Don't touch the woman. Man: Why!?
10.22.30 In office: Man: This is a private company. Without permission how can you come here?
Kernighan: well, the door was wide open. And uh..
10.22.40 Man: The door's for employees, not for you.
10.22.44 Kernighan: We went through the garbage dump in the Dominican Republic. We always do this kind of stuff, we dig around. One day we found a big pile of Nike's internal pricing documents.
10.22.55 Nike assigns a time frame to each operation. They don't talk about minutes. They break the time frame into ten thousandths of a second. You get to the bottom of all 22 operations, they give the workers 6.6 minutes to make the shirt. It's seventy cents an hour in the Dominican Republic. That's 6.6 minutes, equals eight cents. These are Nike's documents. That means the wages come to three tenths of one percent of retail price. This is the reality. It's the science of exploitation.
World Health Organization ICD-10
Manual of Mental Disorders DSM-IV
10.23.26 [ ] Callous unconcern for the feelings of others
10.23.33 Walker: What happens in the areas where these corporations go in and are successful? They soon find that they can't do anymore in that country because the wages are too high now. And what's that another way of saying— well the people are no longer desperate.
10.23.48 So okay we've used up all the desperate people there they're all plump and healthy and wealthy. Let's move on to the next desperate lot and employ them and raise their level up.
World Health Organization ICD-10
Manual of Mental Disorders DSM-IV
10.24.04 [ ] Incapacity to maintain enduring relationships
10.24.11 Klein: Well the whole idea of the export processing zone is that it will be the first step towards this wonderful new development. Through the investment that's attracted to these countries there will be a trickle down effect into the communities. But because so many countries are now in the game of creating these free trade enclaves they have to keep providing more and more incentives for companies to come to their little denationalized pocket. And the tax holidays get longer. So the workers rarely make enough money to buy three meals a days let alone feed their local economy. Naomi Klein, Author, NO LOGO
10.24.54 Story of Stories
10.24.54 Harm to human health: Dangerous Products
10.24.58 Harms to human health: Toxic Waste
10.25.03 Harms to human health: Pollution
10.25.07 Harms to human health: Synthetic Chemicals
10.25.10 "Shell Presents"
"The Dow chemical Company Presents"
"A Presentation of Monsanto Chemical Company"
10.25.16 Epstein: Pay attention to the timeline here...
1940 is the beginning of the petrochemical age (see below for a list of the products that are made from petroleum).
By 1962, Rachel Carson was able to pull together enough evidence to write her book Silent Spring.
By the early 1970s, the US Congress passed regulations to mandate controls on the use of petrochemicals and to set standards for clean air (1963) and clean water (1972).
At the time, the US was leading the world in aggressive regulation of environmental conditions, however, these represent a cost to businesses operating in the US helped spur the drive to find low-cost operating environments in other countries.
Trade agreements are supposed to include provisions for the protection of the environment. Critics argue that the agreements aren't implemented as written, or that the way they are written allows for widespread lack of compliance.
Something happened in 1940 which marked the beginning of a new era.
The era of the ability to synthesize and create, on an unlimited scale, new chemicals that had never existed before in the world.
10.25.24 Samuel Epstein, M.D. Professor Emeritus of Environmental Medicine, U. of Illinois
10.25.34 Archive: "…And using the magic of research, oil companies compete with each other in taking the petroleum molecule apart and rearranging it into, well, you name it..."
10.25.45 Epstein: So, suddenly it became possible to produce any new chemical, synthetic chemicals, the likes of which had never existed before in the world, for any purpose and at virtually no cost.
10.25.57 Archival Narrator: "…Fabrics, toothbrushes, tires insecticides, cosmetics, weed killers. A whole galaxy of things to make a better life on Earth…"
10.26.12 Epstein: For instance if you wanted to go to a chemist and say, look I want to have a chemical, say a pesticide which will persist throughout the food chain, and I don't want it to, have to renew it very often, I'd like it to be relatively non-destructible and then he'd put 2 benzene molecules on the blackboard and add a chlorine here, and a chlorine there – that was DDT!
10.26.36 Archival footage: "…When the 8th army needed jap civilians to help them out in our occupation, they called on native doctors to administer DDT under the supervision of our men to stem a potential typhus epidemic. Dusting like this goes a long way in checking disease, and the laugh's on them. Pardon our dust…"
10.27.04 Epstein: As the petrochemical era grew and grew, warning signs emerged that some of these chemicals, could pose hazards.
The data initially were trivial, anecdotal, but gradually, a body of data started accumulating to the extent that we now know that the synthetic chemicals which have permeated
Headlines: "exposed to DuPont Co.'s fungicide.."
10.28.02 "…son was born without eyes."
10.27.33 our workplace, our consumer products, our air, our water, produced cancer, and also birth defects and some other toxic effects.
10.28.09 Epstein: Furthermore, industry has known about this—at least most industries have known about this—and have attempted to trivialize these risks.
World Health Organization ICD-10
Manual of Mental Disorders DSM-IV
10.28.19 [ ] Reckless disregard for the safety of others
10.28.24 10.28.34 Epstein: If I take a gun and shoot you, that's criminal. If I expose you to some chemicals, which knowingly are going to kill you, what difference is there? The difference is, that it takes longer to kill you.
10.28.38 Epstein: we are now in the midst of a major cancer epidemic—and I have no doubt and I have documented the basis for this, that industry is largely responsible for this overwhelming epidemic of cancer, in which one in every 2 men get cancer in their lifetimes, and one in every 3 women get cancer in their lifetimes.
10.29.05 Story of stories:
Harms to Animals: Habitat Destruction
Harms to Animals: Factory Farming
Harms to Animals: Experimentation
Harms to Animals: rBGH/rBST Posilac
10.29.19 Epstein: Towards the end of 1989, a great box of documents arrived at my office, without any indication where they came from. And I opened them, and found in it a complete set of Monsanto files, particularly a set of files dealing with toxicological testing, the testing of cows who'd been given rBGH
10.29.41 Reporter's voiceover: "…BST, trade name I think you all get this story clearly, but just a few reminders:
To make paragraph breaks, use the code above.
, is being used in more than a quarter of the dairy herds in the United States, according to Monsanto. The milk is being drunk by a large portion of the American population, since the Food and Drug Administration declared it safe for both cows and humans…"
10.29.55 Epstein: and at that time Monsanto was saying, "There's no evidence whatsoever of any adverse affects, we don't use antibiotics." And this clearly showed that they had lied through their teeth.
World Health Organization ICD-10
Manual of Mental Disorders DSM-IV
10.30.09 [ ] Deceitfulness: repeated lying and conning others for profit
10.30.14 Epstein: The files described areas of chronic inflammation in the heart, lungs, kidneys, spleen, also reproductive effects, also a whole series of other problems,
10.30.22 Archival footage: poster:"….MILK. MORE MONEY. IT'S A GREAT … TO BE A HIGH_PRODUCING COW."
10.30.24 "Report on Animal Welfare Aspects of the Use of Bovine Somatotrophin Reportof the Scientific Commiittee on Animal Health and Animal Welfare Adopted 10 March 1999"
10.30.25 ITN News, UK
10.30.25 Reporter's voiceover: "…the most comprehensive independent assessment of the drug, concludes that BST results in unnecessary, pain, suffering and distress for the cows. This is not acceptable for a drug designed simply to increase milk production…"
10.30.31 "…unnecessary pain, suffering and distress…
10.30.37 "…not acceptable…"
10.30.40 Rifkin: It is a silly product. We have, the industrial world is awash in milk. We're over producing milk, we actually have governments around the world who pay farmers not to produce milk. So the first product Monsanto comes up with is a product that produces more of what we don't need.
10.30.41 JEREMY RIFKIN President, Foundation of Economic Trends
10.30.57 Monsanto promo: "…Of course you'll want to inject Posilac in every eligible cow, as each cow not treated is a lost income opportunity.".
10.31.05 Wilson But the problem was that use of the artificial hormone caused all kinds of problems for the cows. It caused something called "mastitis", which is a very painful infection of the udders.
10.31.08 Steve Wilson
10.31.18 When you milk the cow if the cow has bad mastitis, some of the—and I don't know how to say it this in a, you know I hope people aren't watching at dinner time but the pus from the infection of the udders ends up in the milk. And the somatic cell count they call it—the bacteria count—inside your milk goes up. Investigative Reporter
10.31.36 Akre: There's a cost to the cows. The cows get sicker when they're injected with rBGH. They're injected with antibiotics.
10.31.46 Jane Akre
10.31.45 We know that people are consuming antibiotics through their food and we know that that's contributing to antibiotic resistant bacteria and diseases. And we know we're at a crisis when somebody can go into a hospital and get a staff infection and it can't be cured, and they die. That's a crisis. Investigative Reporter
10.32.04 Rifkin: Bad for the cow, bad for the farmer, bad potentially for the consumer. The jury is out, we see a lot of conflicting evidence about potential health risk. And of course, as a consumer, my belief is why should I take any risk?
10.32.23 Factory farm cows have not been the only victims of Monsanto products.
10.32.28 Large areas of Vietnam were deforested by the US military using Monsanto's Agent Orange.
10.32.37 The toxic herbicide reportedly caused over 50,000 birth defects, as well as hundreds of thousands of cancers in Vietnamese civilians and soldiers, and in former American troops serving in South East Asia.
10.32.50 Unlike the Vietnamese victims, U.S. Vietnam veterans exposed to Agent Orange were able to sue Monsanto for causing their illnesses.
10.33.00 Monsanto settled out of court, paying $80 million dollars in damages. But it never admitted guilt.
10.33.10 GRAPHIC: PERSONALITY DIAGNOSTIC CHECKLIST: -World Health Organization ICD-10 -Manual of Mental Disorders DSM-IV
10.33.11 [ ] Incapacity to experience guilt
Story of Stories
10.33.17 Harm to Biosphere: Clearcuts
10.33.21 Harm to Biosphere: C02 Emissions
10.33.25 Harm to Biosphere: Nuclear Waste
10.33.31 Harm to Biosphere: Corporate paradigm
10.33.33 Monks: Sleeping in a motel in Brewer, Maine one night, I woke up with terrible hay fever and my eyes were burning. And I looked out at the river and there were great mounds of white foam going right down the river. And the next morning I got up and I said my god what was that happening last night. He said oh that's just the river. And I said what do you mean? He said well look every
10.33.35 Robert Monks Corporate governance advisor
10.33.45 night the paper company sends the stuff down the river. And I said what are you...
10.33.58 ...talking about? And he said don't you understand? That's how we get rid of the effluent from the paper mills. Well I knew at that time, I had been in the business. I had sold oil to the paper mills. I knew all the owners. I had been in politics I knew the people in the towns. I knew not one constituent of the paper mills wanted to have the river polluted. And yet here the river was being polluted. And it was more or less as if we created a doom machine. In our search for wealth and for prosperity we created something that's going to destroy us.
10.34.30 Brown: The traders who are involved in the market are not guys whose moral fiber when it comes to environmental conditions are going to be, be rattled at all. They're seeing dollars and they're making money.
10.34.35 Carlton Brown
10.34.43 Brokers don't stay away from copper because it violates their religious beliefs, or your environmental policies. No. Commodities Trader
10.34.44 Southern Peru Copper Corporation, Ilo, Peru
10.34.51 Brown: You think about it but it's fleeting. It really is a fleeting moment. It's like, yea, oh yea, yea well a town is being polluted down there in Peru but hey this guy needs to buy some copper. And getting paid a commission too.
10.35.45 headline: "North Carolina fines five major hog farms – U.S. Water
10.35.08 Our information that we receive does not include anything about the environmental conditions because until the environmental conditions become a commodity themselves or are being traded then obviously we will not have anything to do with that. It doesn't come into our psyche at all. News Wilmington, N.C. – State regulators have fined four large eastern North
10.35.25 You know it's so far away and it's you hardly hear anything about it. I mean keep in mind there are things going on right in our backyards for god sake. We trade live hogs. I mean there are so many pigs in the State of Carolina and it's polluting the rivers but how often do you find out about that? Carolina hog farms that were targeted by Gov. Mike Easley for waste storage problems…"
10.35.49 Multinational Monitor statistics: Weissman: At Multinational Monitor we've put together a list of the top corporate criminals of the 1990's.
10.35.52 "The Top 100 Corporate Criminals of the 1990s"
10.35.55 We went back and looked at all the criminal fines that corporations had paid in the decade. Exxon pled guilty in connection to federal criminal charges with the Valdez spill and paid $125 million in criminal fines
10.35.56 Robert Weissman Editor, Multinational Monitor
10.36.10 General Electric was guilty of defrauding the federal government and paid $9.5 million in criminal fines
10.36.17 Chevron was guilty of environmental violations and paid $6.5 million dollars in fines How do we know this was
10.36.21 Mitsubishi was guilty of anti-trust violations and paid $1.8 million in fines accurate?
10.36.25 IBM was guilty of illegal exports and paid… Does our list
10.36.29 Eastman Kodak was guilty of environmental violations… match their list?
10.36.31 Pfizer, the drug manufacturer, was guilty of anti-trust violations… Did Exxon "pled guilty" for sure?
10.36.35 Odwalla was guilty of food and drug regulatory violations… Sears was guilty of financial fraud
10.36.39 Damon Clinical Laboratories was guilty of… Blue Cross Blue Shield was guilty of… Hoffman la Roche guilty of an anti-trust violation, paid five hundred million dollars in
10.36.53 criminal fines.
10.36.54 GRAPHIC:
10.36.55 PERSONALITY DIAGNOSTIC CHECKLIST: -World Health Organization ICD-10 -Manual of Mental Disorders DSM-IV [ ] Failure to conform to social norms with respect to lawful behaviours
10.37.00 Monks: Again and again we have the problem that whether you obey the law or not, is a matter whether its cost effective. If the chance of getting caught and the penalty are less than it costs to comply, people think of it as being just a business decision.
10.37.17 Anderson: Drawing the metaphor of the early attempts to fly.
10.37.32 The man going off of a very high cliff in his airplane, with the wings flapping, and the guys flapping the wings, and the wind is in his face, and this poor fool thinks he's flying, but in fact he's in free fall, and he just doesn't know it yet, because the ground is so far away, but of course the craft is doomed to crash. Ray Anderson CEO Interface, world's largest commercial carpet manufacturer
10.37.57 That's the way our civilization is. The very high cliff represents the virtually unlimited resources we seemed to have when we began this journey. The craft isn't flying because it's not built according to the laws of aerodynamics, and it's subject to the law of gravity.
10.38.15 Our civilization is not flying because it's not built according to the laws of aerodynamics for civilizations that would fly. And of course the ground is still a long way away, but some people have seen that ground rushing up sooner than the rest of us have. The visionaries have seen it and have told us it's coming.
10.38.38 Anderson: There's not a single scientific, peer-reviewed paper published in the last 25 years that would contradict this scenario:
10.38.51 Every living system of earth is in decline, every life support system of earth is in decline, and these together constitute the biosphere,
10.39.02 the biosphere that supports and nurtures all of life and not just our life, but perhaps 30,000,000 other species that share this planet with us.
10.39.17 The typical company of the 20th century: extractive, wasteful, abusive, linear in all of its processes, taking from the earth, making, wasting sending its products back to the biosphere, waste to a landfill…
10.39.37 Anderson: I myself was amazed to learn just how much stuff the earth has to produce through our extraction process to produce a dollar of revenue for our company, when I learned, I was flabbergasted.
10.39.57 Anderson: We are leaving a terrible legacy of poison and diminishment of the environment for our grandchildren's grandchildren, generations not yet born.
10.40.14 Some people have called that intergenerational tyranny, a form of taxation without representation, levied by us on generations yet to be.
10.40.26 It's the wrong thing to do.
10.40.31 The Pathology of Commerce
10.40.33 Hare: One of the questions that comes up periodically is to what extent could a corporation be considered to be psychopathic. And if we look at a corporation as a... Robert Hare, M.D.
legal person, that it may not be that difficult to actually draw the transition between Consultant to the
psychopathy in the individual, to psychopathy in a corporation. FBI on
10.40.51 We could go through the characteristics that define this particular disorder, one by psychopaths
one, and see how they might apply to corporations.
10.40.58 PERSONALITY DIAGNOSTIC CHECKLIST: -World Health Organization ICD-10 -Manual of Mental Disorders DSM-IV
10.40.59 [ ] Callous unconcern for the feelings of others
10.41.01 [ ] Incapacity to maintain enduring relationships
10.41.03 [ ] Reckless disregard for the safety of others
10.41.06 [ ] Deceitfulness: repeated lying and conning others for profit
10.41.08 [ ] Incapacity to experience guilt
10.41.11 [ ] Failure to conform to social norms with respect to lawful behavior Subject: The Corporation
10.41.14 Diagnosis of Personality Disorder: Psychopath
10.41.07 Hare: They would have all the characteristics, and in fact, in many respects, the corporation of that sort is the proto-typical psychopath.
10.41.21 Narration: If the dominant institution of our time has been created in the image of a psychopath, who bears the moral responsibility for its actions?
10.41.31 Friedman: Can a building have moral opinions? Can a building have social responsibility? If a building can't have social responsibility, what does it mean to say that a corporation can? Milton Friedman, Nobel Prize
10.41.43 A corporation is simply a artificial legal structure, but the people who are engaged in it, whether the stockholder, whether the executives in it, whether the employees, they all have moral responsibilities. winning Economist
10.42.00 Chomsky: It's a fair assumption that every human being, real human beings, flesh and blood ones, not corporations, but every flesh and blood human being is a moral person.
10.42.10 We've got the same genes, we're more or less the same, but our nature, the nature of humans, allows all kinds of behaviour. I mean every one of us under some circumstances could be a gas chamber attendant and a saint.
10.42.30 Gibara: No job, in my experience with Goodyear, has been as frustrating as the CEO job. Because even though the perception is that you have absolute power to do whatever you want, the reality is you don't have that power. Sam Gibara Chairman, Former
10.42.47 Sometimes, if you had really a free hand, if you really did what you wanted to do that suits your personal thoughts and your personal priorities, you'd act differently. But as a CEO you cannot do that. CEO, Goodyear Tire
10.42.02 Gibara: Layoffs have become so wide-spread that people tend to believe that CEOs make these decisions without any consideration to the human implications of their decisions. "Since 1990, Goodyear has closed eight
10.43.14 It is never a decision that any CEO makes lightly. It is a tough decision. But it is the consequence of modern capitalism. plants and laid off over 20,000 workers."
10.43.29 Chomsky: When you look at a corporation, just like when you look at a slave owner, you want to distinguish between the institution and the individual.
10.43.38 So, slavery, for example or other forms of tyranny, are inherently monstrous, but the individuals participating in them may be the nicest guys you could imagine –
10.43.49 benevolent, friendly, nice to their children, even nice to their slaves, caring about other people. I mean, as individuals they may be anything.
10.44.02 In their institutional role they're monsters because the institution is monstrous. And then the same is true here.
10.44.08 Moody-Stuart: My wife and I, some years ago, had at our home, a demonstration, 25 people arrived, they hung a big banner on the top of our house, saying, "murderers," They danced around outside with gas masks and so on. Mrs Moody-Stuart: Who are you? Sir Mark Moody-Stuart, Former Chairman, Royal Dutch Shell
10.44.24 John: My name's John.
10.44.25 Mrs Moody-Stuart: John. You're not looking at me when you say it.
10.44.26 You have to be a little bit careful
10.44.28 because I'm very sensitive to
10.44.30 people who are not friendly.
10.44.32 Did you know that you are
10.44.34 being recorded and filmed.
10.44.35 No?
10.44.37 Well, you'll see yourself on television
10.44.38 I think it would have been polite
10.44.39 to have mentioned it
10.44.41 I mean, here we are..
10.44.42 John: Politeness?
10.44.43 This man is involved in a corporation
10.44.45 which is funding directly police,
10.44.47 which this corporation has admitted…
10.44.49 Mrs Moody-Stuart: Who is the corporation?
10.44.52 John: A corporation is an organization of
10.44.54 individuals, and this individual is part
10.44.55 of that corporation
10.44.57 so he's responsible.
10.44.58 Moody: As a public demonstration, it wasn't very effective, due to the fact that this is
10.45.00 a very rural area, two people and a dog, and it's not a very big house, which I think rather surprised them. But then we sat down and talked to them for a couple of hours, and we gave them
10.45.08 tea and coffee, and they had lunch on our lawn…
Mrs Moody-Stuart: There's another coffee coming
10.45.17 And theres' no, who wanted…
10.45.19 … sorry about the soya… anyway
10.45.20 Moody-Stuart: no need for you to be deceitful,
10.45.25 why didn't you just ask me
10.45.26 whether I was in?
10.45.27 Protester: Hello…can hang a "murderer" sign
10.45.29 on your house?
10.45.31 Moody-Stuart: After about 20 minutes, they said, well the problem is not you, it's
10.45.32 Shell. So I said, now wait a minute let's talk about, what is Shell, it's made up of people like me. In the end, what we found in that discussion was all the things they were worried
10.45.43 about, I was worried about as well. Climate, you know, oppressive regimes, human rights, the big difference between us was, I feel that I actually can make a contributions to this, these people were frustrated, because they felt that they had no, nothing to do
10.46.03 Chomsky: So, an individual CEO, let's say, may really care about the environment. In fact, since they have such extraordinary resources, they can even devote some of their resources to that without violating their responsibility to be totally inhuman
10.46.08 "People, planet, & profits/The Shell Report"
10.46.12 "Environmental performance/Case Study:Protecting biodiversity"
10.46.15 "Shell Wins Sarawaks' Highest Environmental Awards/Kuala Lumpur, 4th February 2002
10.46.20 ""This section: Human rights/Our approach to human rights"
10.46.21 Narration: Which is why, as the Moody-Stuarts serve tea to protestors, Shell Nigeria can flare unrivalled amounts of gas, making it one of the world's single worst sources of pollution. What's the source? They were hanged for opposing
10.46.33 And all the professed concerns about the environment, do not spare Ken Saro Wiwa and eight other activists from being hanged for opposing Shell's environmental practices in the Niger Delta. shell's practices.
10.46.52 MINDSET
10.46.54 Shiva: The corporation is not a person it doesn't think. People in it think, and for them it is legitimate to create terminator technology. Dr. Vandana Shiva
10.47.03 So that farmers are not able to save their seeds. Seeds that will destroy themselves through a suicide gene. Physicist, ecologist, seed
10.47.13 Seeds that are designed to only produce crop in one season. You really need to have a brutal mind. It's a war against evolution to even think in those terms. activist
10.47.27 But quite clearly profits are so much higher in their minds.
10.47.03 Headline: Terminator Seed/Sterilization Prevents Replanting…
10.47.29 Archival cartoon: "…The profit motive which drove Putzy to accomplish so much may bring out the evil, as well as the good. Hello?…"
10.47.44 Barry: My work spans all industry sectors. I mean, I virtually have worked for, like, I'd say, twenty-five per cent of the Fortune 500.
10.47.54 Marc Barry, Competitive Intelligence Professional
10.47.53 Barry: I've posed as an investment banker. I've posed as a venture capitalist. I set up front companies that are executive recruiting firms. Essentially, I'm a spy.
10.48.11 I'll locate your employees, and I will tell them that I'm calling from "Acme Recruiting Agency", and that I've got a job that pays them considerably more than what they're paying. Would they mind meeting me for an interview? And when the executive shows up, what he doesn't realize is, I'm actually debriefing him on behalf of a competitor.
10.48.31 That there is no job and that the office that he's at has been rented, and the picture on my desk of my family is a phony, and it's all just a big, elaborate ruse to glean competitive information from him.
10.48.49 Barry: I don't feel any guilt. It's, you know, what, I mean you have to expect that guys like me are out there.
10.49.00 We're predators.
10.49.09 It's about competition, it's about market share, it's about being aggressive, it's about shareholder value. What is your stock at today?
10.49.18 Barry: If you're are CEO, I mean, do you think your shareholders really care whether you're Billy Buttercup or not? You know, do you think that they would prefer you to be a nice guy, over having money in their pocket? I don't think so. I think people want money. That's the bottom line.
10.49.40 Moore: The fact that most of these companies are run by white men, white rich men, means that they are out of touch with what the majority of the world is. Because the majority of this planet are not a bunch of rich white guys. Michael Moore
10.49.53 They're people of other colors, they're the majority. Women are the majority, and the poor and working poor, make up the majority of this planet. So the decisions that they make come from not the reality that exists throughout the world. Filmmaker, author
10.50.12 Moore: How much is enough? How much is enough? If you are a billionaire, wouldn't it be okay just to be a half a billionaire? Wouldn't it be okay for your company to make a little less money Excerpt from: The Big One
10.50.22 Moore: When I bought those two airplane tickets for Phil Knight and myself, to fly to Indonesia, I was prepared for him to say, "Okay, let's go."
10.50.32 Knight: Oh no, not a chance. Not a chance. Phil Knight, Founder and CEO,
10.50.34 Moore: No? they're transferable. I can change it to another day. Nike Inc
10.50.36 Moore: And call me on it. Call my bluff. He's a smart guy. I mean, he's not, he's not stupid. And so I thought, okay, get ready for this. Especially because, you know, I bought him first class tickets. So you know, it would be a comfortable ride at least, you know.
10.50.50 And of course he tells me then, on camera,
10.50.53 Knight: I've never been to Indonesia.
10.50.55 Moore: And I'm like taken aback by this. I can't believe it. The guy's the head of the company, he's never walked through his own factories
10.51.01 Moore: Oh, you've got to go.
10.51.02 Knight: I can't go right now and the rest of this year.
10.51.05 Moore: When we were done filming, he calls me up, a couple of weeks later, and he goes, "I may have a chance to go there with you
10.51.13 to the factories.
10.51.15 I'm going to the Australian Open to watch some tennis." And uh, you know, "maybe I can get up there, or at least you can go there.
10.51.28 Would you like to go to the Australian Open?" (laughs)
10.51.33 Anderson: For 21 years, I never gave a thought to what we were taking from the earth or doing to the earth in the making of our products. And then in the summer of 1994, we began to hear questions from our customers we had never heard before: "What's your company doing for the environment?" And we didn't have answers. The Ray Anderson, CEO Interface world's largest
10.51.50 real answer was, "not very much." And it really disturbed many of our people, not me so much as them. commercial carpet manufacturer
And a group in our research department decided to convene a taskforce and bring
10.52.02 people from our businesses around the world to come together to assess our company's worldwide environmental position to begin to frame answers for those customers.
10.52.18 Anderson: They asked me if I would come and speak to that group and give them a kick off speech and launch this new task force with an environmental vision— and I didn't have an environmental vision, I did not want to make that speech.
10.52.33 Anderson: And at sort of the propitious moment, this book landed on my desk. It was Paul Hawkins book, "The Ecology of Commerce" And I began to read the "Ecology of Commerce" , really desperate for inspiration, and very quickly into that book, I found the phrase "the death of birth". Whooping Crane–facing extinction
10.53.14 It was E.O. Wilson's expression for species extinction, "the death of birth," and it was a point of a spear into my chest, and I read on, and the spear went deeper, and it became an epiphanal experience, a total change of mindset for myself and a change of paradigm. Marmot—facing extinction, Orangutan—facing extinction.
10.53.48 Anderson: Can any product be made sustainably? Well not any and every product.
10.53.23 Can you make landmines sustainably? Well, I don't think so.
10.53.29 There's a more fundamental question than that about landmines. Some products ought not be made at all.
10.53.36 Anderson: Unless we can make carpets sustainably, you know, perhaps we don't have a place in a sustainable world, but neither does anybody else, making products unsustainably.
10.53.50 Anderson: One day early in this journey, it dawned on me that the way I'd been running Interface, is the way of the plunderer.
10.54.00 Plundering something that's not mine, something that belongs to every creature on earth, and I said to myself "My goodness, the day must come when this is illegal, when plundering is not allowed".
10.54.16 I mean, it must come. So, I said to myself "My goodness, some day people like me will end up in jail."
10.54.32 Brown: I've got to be honest with you. When the September 11th situation happened, I didn't know that the, and I must say, and I want to say this because it's, I don't want to take it lightly, it's not a light situation. It's a devastating act. It was Carlton Brown Commodities Trader
10.54.46 really a bad thing, it's one of the worse things I've seen in my lifetime, you know. But, I will tell you and every trader will tell you who was not in that building, and who
10.54.57 was buying gold and who owned gold and silver, that when it happened, the first thing you thought about was well how much is gold up? The first thing that came to mind was my God gold must
10.55.10 be exploding! Fortunately for us all our clients were in gold. So when it went up they all doubled
10.55.18 their money. everybody doubled their money. It was a blessing in disguise. Devastating, crushing,
10.55.26 heart shattering, but on the financial sense for my clients that were in the market they all made money. Now, I wasn't looking for this type of help— but it happened. When the US bombed Iraq back in 1991 the price of oil went from
10.55.46 $13 to $40 a barrel for Christ sake! Now we couldn't wait for the bombs to start raining down on Saddam Hussein. We were all excited. We wanted Saddam to really create problems. Do whatever
10.56.08 you have to do, set fire to some more oil wells, because the price is going to go higher. Every broker was chanting that, there was not a broker that I know of that wasn't excited about that. This was a disaster this was something that was you know catastrophe happening.
10.56.24 Bombing, wars. In devastation there is opportunity.
10.56.39 Narration: The pursuit of profit is an old story, but there was a time, when many things were regarded either as too sacred—or too essential for the public good—to be considered business opportunities.
10.56.50 They were protected by tradition and public regulation.
10.57.01 Rifkin: We can really begin to take a look at the emergence of the modern age with the enclosure movements of the great European commons in the fourteenth, fifteenth and sixteenth century. Medieval life, was a collectively lived life. It was a brutish, nasty affair. But there was a collective responsibility. Jeremy Rifkin, President, Foundation of
10.57.19 People belonged to the land; the land did not belong to people. And in this European world, people, farmed the land in a collective way, because they saw it as a commons. It belonged to God. And then it was administered by the Church, the aristocracy, and then the local manors, as stewards of God's creation. Economic Trends
10.57.39 Beginning with Tudor England, we began to see a phenomenon emerge, and that is the enclosure of the great commons by parliamentary acts in England, and then in Europe. And so, first we began to take the great land masses of the world which were commons and shared, and we reduced those to private property. Then we went after the oceans, the great oceanic commons, and we created laws and regulations that would allow countries to claim a certain amount of water outside their coastal limits for exploitation.
10.58.07 In this century we went after the air, and we divided it into air corridors that could be bought and sold for commercial traffic for airplanes. And then of course the rest is history.
10.58.28 Bernard: With deregulation, privatization, free trade, what we're seeing is yet another enclosure and if you like private taking of the commons. General Agreement on Tariffs and Trade
10.58.40 One of the things I find very interesting in our current debates is this concept of who creates wealth. That wealth is only created when it's owned privately. World Trade Organization
10.58.52 What would you call clean water, fresh air, a safe environment? Are they not a form of wealth? And why does it only become wealth when some entity puts a fence around it and declares it private property? Well, you know, that's not wealth creation. That's wealth usurption. International Monetary Fund, Summit of the AmericasElaine Bernard Executive Director, Trade Unioin Program, Harvard
10.59.12 Kingwell: Over the centuries, we have put more and more things in that public realm and lately, just lately, in the last, let's say the last three or four decades, started pulling them out again. So fire-fighters, for instance… Mark Kingwell, Philosopher
10.59.23 Archival: "…this man needs the fire department…"
10.59.27 Kingwell: Fire-fighters started as private companies,
10.59.30 Archival: "…yes, and lots of other people need the fire department too…"
10.59.34 Kingwell: And if you didn't have the medallion of a given fire-fighter brigade on your house and it was on fire, those fire-fighters would just, you know, ride on by because you didn't have a deal. Well, we gradually evolved a public trust for the provision of safety on that very specific level.
10.59.55 This is important. We should not go back from that and start saying, "Well, you know, why don't we put that back in the market and see what that does? Maybe it will make it more efficient."
11.00.13 Chomsky: The privatization does not mean you take a public institution and give it to some nice person. Headlines:
"Fraser Institute
11.00.21 It means you take a public institution and give it to an unaccountable tyranny. study urges privatization of B.C.
11.00.30 Public institutions have many side benefits. For one thing they may purposely run at a loss. They're not out for profit. They may purposely run at a loss because of the side benefits. So, for example if a public steel industry runs at a loss it's providing cheap steel to other industries, maybe that's a good thing. Hydro"—"Privatize 20 Schools"
11.00.53 Public institutions can have a counter cyclic property. So that means that they can maintain employment in periods of recession, which increases demand, which helps you get out of a recession. "…privatize immigration…"
11.01.05 Private company can't do that in a recession throw out the work force cause that's the way you make money. "…privatize world's water…"..."Privatize Africa"..."Privatize everything…"
Noam Chomsky Professor Emeritus, MIT
11.01.11 10.01.32 Barlow: There are those who intend that one day everything will be owned by somebody and we're not just talking goods here. We're talking human rights, human services, essential services for life. Education, public health, social assistance, pensions, housing. We're also talking about the, the survival of the planet. The areas that we, we believe are— must be maintained in the commons, or under common control or we will collectively die. Water and air— Maude Barlow Chairperson, Council of Canadians
11.01.50 Walker: Even in the case of air there's been some progress. And here the idea is to say look We can't avoid the dumping of carbon dioxide. We can't avoid the dumping of sulphur oxides, at least we can't at the moment afford to stopping it, so we're dumping a certain amount of stuff into the environment. So we're going to say with the current tonnage of sulphur oxides, for example, we will say that is the limit. And we'll create permits for that amount and give them to the people who've been doing the polluting and now we will permit them to be traded. 11.02.04 Michael Walker, Fraser Institute, a "market solutions" think tank
11.02.27 What walker is talking about is "cap and trade". And so now there's a price attached to polluting the environment . Now, wouldn't it be marvelous if we had one of those prices for everything?
11.02.35 Achbar: It sounds like you're advocating private ownership of every square inch of the planet.
11.02.40 Walker: Absolutely.
11.02.41 Achbar: Every cubic foot of air, water…
11.02.46 Walker: It sounds outlandish to say we want to have the whole universe, the whole of the earth owned. That doesn't mean I want to have Joe Bloggs owning this square foot. But it means the interests that are involved in that stream are owned
11.03.04 by some group or by some people who have an interest in maintaining it. And that, you know, that is not such a loony idea, it's in fact the solution to a lot of these problems.
11.03.25 Narration: Imagine a world in which one of the things owned by a corporation was the song "Happy Birthday".
11.03.32 In fact, an AOL/ TimeWarner subsidiary, holds the copyright.
11.03.38 In the past, it has demanded over $10,000 to allow you to hear anyone sing this popular song in a film.
We didn't pay.
11.03.47 We preferred to use the money to fly our crew to Boston and Los Angeles to
11.03.52 bring you the following story.
11.03.59 Archival Commercial Announcer: "…5,4,3,2,1! Off into space. Man, that takes real teamwork. And here's a team of junior spacemen with an out of this world breakfast. "
11.04.09 Linn: Comparing the marketing of yesteryear to the marketing of today is like comparing a BB gun to a smart bomb. 11.04.24 "Free Offer -for a Cheerios Boxtop
11.04.18 It's not the same as when I was a kid, or even when the people who are young adults today were kids. and a V-8 Label" 11.04.37
11.04.28 It's much more sophisticated, and it's much more pervasive. Susan Linn , Prof. Of Psychiatry,
11.04.32 It's not that products themselves are bad or good. It's the notion of manipulating children into buying the products. Baker Children's Center, Harvard
11.14.47 Linn: In 1998, Western International Media, Century City, and Lieberman Research Worldwide, conducted a Advertising and marketing are an important vector of popular culture. Advertising and public relations, the voice of the business corporation, sell more than goods and services, they sell a lifestyle.
study on nagging
11.04.47 "The Nag Factor 11.04.51 How Do Kids React to Marketing? Advertising; Kids; Parents; Purchasing
11.04.57 Hughes: We asked parents to keep a diary for three weeks and to record every time—you could imagine— every time their child nagged them for a product, we asked them to record when, where, and why. 11.04.59 Lucy Hughes, VP, Initiative Media, Co-Creator, The Nag Factor 11.05.05 Toys 11.05.09 Characteristics of Nag Occasions
11.05.14 Linn: This study was not to help parents cope with nagging. It was to help corporations help children nag for their products more effectively. Importance: "Mom, I really need a Barbie Dream House so Ken & Barbie can have a family" 11.05.19 Persistence: "I just gotta have it… Waaaahhh… Please, please, please!!!"
Brands purchased 11.05.28 Nagging is the Key / Purchase interest if Child Asks
11.05.28 Hughes: Anywhere from 20% to 40% of purchases would not have occurred unless the child had nagged their parents. That is, we found for example, a quarter of all visits to theme parks wouldn't have occurred unless a child nagged their parents. 11.05.30 Nagging positively influences parents!
11.05.45 Four out of ten visits to places like Chuck E. Cheese would not have occurred. And any parent would understand that, you know when I think of Chuck E. Cheese, oh my goodness its noise 11.05.34 Parents are more likely to buy products when
goodness, its noise… kids ask for them.
Commercial: "…'cause we're going to Chuck E. Cheese's…" Hughes:…and there's so many kids. Why would I want to spend two hours there? But if the child nags enough you're going to go. We saw the same thing with movies, with, with home video, with fast food… Theme Parks/Likelihood to Purchase 11.06.00 Driving purchase: movies, home videos, food & beverage
11.06.05 Hughes: We do have to break through this barrier where they do tell us, or they say, they don't like it when their kids nag. Well that's just a general attitude that they possess. It's doesn't mean that they necessarily act upon it a 100% of the time.
11.06.25 You can manipulate consumers into wanting and therefore buying your products. It's a game.
11.06.34 Linn: Children are not "little adults"; their minds aren't developed. And what's happening is that the marketers are playing to their developmental vulnerabilities.
11.06.46 Linn: The advertising that children are exposed to today is honed by psychologists, it's enhanced by media technology that nobody ever thought was possible.
11.06.57 Hughes: The more insight you have about the consumer 11.06.58 Bare
11.06.03 the more creative you'll be in your communication strategies. So if that takes a Indulgers:33%,
psychologist, yeah, we want one of those on staff. Conflicted: 20%,
Kids' Pals:15%
11.07.10 Linn: I'm not saying it's wrong to make things for children. You know, and I also think it's important to distinguish between psychologists who work on products for children who help, help, you know, toy corporations make toys that are developmentally appropriate. I think that's great, that's different from selling the toys directly to the children.
11.07.03 Hughes: Initiative is huge. I think in the US we place about 12 billion dollars of media time. So we'll put it on TV, we'll put it in print, we'll put it up in outdoor, we'll buy radio time; so we're the biggest buyers of advertising time and space in the US, and in the world. 11.07.32 Welcome to Initiative Media Worldwide 11.07.45 Headline: Advertising Age/Top Media Specialist Companies/Ranked by capitalized billings in 2001 11.07.48 By worldwide billings {$billions}
11.07.50 Linn: one family cannot combat an industry that spends 12 billion dollars a year trying to get their children. They can't do it.
11.07.59 Hughes: They are tomorrows adult consumers, so start talking with them now, build that relationship when they're younger… and you've got them as an adult.
11.08.10 Hughes: Somebody asked me, "Lucy is that ethical?" You're essentially manipulating these children. Well, yeah, is it ethical? I don't know. But our, our role at Initiative is to move products. And if we know you move products with a certain creative execution placed in a certain type of media vehicle then we've done our job.
11.08.32 Kingwell: Every institution provides the people who are members of it with a social role to occupy. And typically institutions that are vibrant and have a lot of power, will specify that role in some sense as a list of virtues.
11.08.52 It's true for churches, for schools, for any institution that has power over people and shapes them.
11.08.59 Archival: "… one nation…"
11.09.00 Kingwell: The corporation likewise. It provides us with a list of virtues, a kind of social role, which is the "good consumer".
11.09.08 Archival: "…Like the waters of the mighty ocean, Recall the formula C + Ig+ G + Xn = GDP = "jobs". Of the four components of demand, consumption (C) is the largest component by far, accounting for 70% in the US.
Business long ago understood the importance of personal consumption expenditures on the macroeconomy. When people stop spending money, 70% of the US economy begins to sag and unemployment rises (# of jobs falls). If prolonged, this can lead to recession, or even depression.
In a free market economy (private ownership), there is little to stop a recession or depression except for price levels to fall to the point where demand will support them. (Even if that is a prolonged time.)
In a free market economy, outside of basic necessities, the principle agent driving consumer demand is branding, and the marketing and advertising industry that creates those brands.
A counter-argument says that the government should encourage the economy to expand when it slows (and slow it when it grows too rapidly). It can do this by lowering taxes or by increasing its own spending. Once the economy is growing again, the theory goes, the government can recoup the debt by raising taxes.
This is what Chomsky is criticizing as the "philosophy of futility" (below).
The response would be that commercial products make our lives better—in the words of the "shill", "just say thank you".
people also represent a tremendous force
. The understanding of which is of greatest importance to the American way of life. This force is known as 'consumer power'…"
11.09.22 Chomsky: The goal for the corporations is to maximize profit and market share. And they also have a goal for their target, namely the population. They have to be turned into completely mindless consumers of goods that they do not want. You have to develop what are called " "Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction and our ego satisfaction in consumption. We need things consumed, burned up, worn out, replaced and discarded at an ever-increasing rate."
Victor Lebow, economist, 1955
This very deeply a cultural trait of western mass-consumer economies.
created wants
". So you have to create wants. You have to impose on people what's called a philosophy of futility. You have to focus them on the insignificant things of life, like fashionable consumption.
11.10.01 I'm just basically quoting business literature. And it makes perfect sense. The ideal is to have individuals who are totally disassociated from one another. Who's conception of themselves, the sense of value, is just how many created wants can I satisfy?
11.10.22 Archive narrator: "…These people are customers because they are willing to trade money for widgets. And all the customers take their widgets home to all parts of the country. General Motors Public Relations Film
11.10.36 Look at all that money the widget builder has taken in from the sale of his widgets…"
11.10.40 Chomsky: We have huge industries, public relations industry is a monstrous industry, advertising and so on, is uh, which are designed from infancy to try to mold people into this desired pattern.
11.11.00 Luke: We saw Tiger Woods on TV with a hat with a Nike logo on it and we figured you know he probably gets like millions of dollars just to wear the hat on a press conference. And therefore we figured we can do that for someone else. And hopefully get money in time so we can go to school. 11.10.56 Chris Barrett &
11.11.15 And that's how we came up with being corporately sponsored. Luke McCabe , Corporate-sponsored university students
11.11.17 Chris: We made our sponsor announcement on the Today Show on June 18. 11.11.09 Please sponsor Luke &
11.11.20 "…we're thrilled to be sponsored by First USA…" Chris; Please inquire about affordable rates!;
11.11.22 "…we're thrilled to be working with First USA as our corporate sponsor and they're covering our college tuition…" "…we found First USA as our sponsor and we're proud to be working with them…" "…our sponsor is First USA…" "…so, we're really thrilled to announce First USA as our sponsor…" "…we're thrilled to be working with First USA…" Sponsor us we will eat your cereal even if we're not hungry!; I'm cheaper! 11.11.20 First USA promotional video
11.11.38 Luke: And so we gave First USA a good name in the media, and include them in our news stories, and then through there they get as much advertising as we can give them. 11.11.39 More than 50 million Americans reached
11.11.48 TV Announcer:"…they'll be conforming not to the wishes of demanding parents, but to the wishes of an image conscious corporation…" in 48 hours!!
Watch for more!!!
11.11.54 Luke: They're not just out there for the money and they're just. I mean they want to work with us, and be our friends and let us help them help us and vise versa.
11.12.03 Luke: "…and we became walking billboards to pay for our college tuition…" (applause)
11.12.07 Luke: Cool Site of the Day picked us as cool site and Yahoo picked us and we were in USA Today.
11.12.12 Luke: When we did our photo shoot for People Magazine this is where we stood, up on top.
11.12.20 Chris: We stood up here and we smiled.
11.12.22 Luke: We smiled and took the picture.
11.12.25 Chris: Our parents had war stories and stuff to tell us. We have our corporate sponsor story Luke: Exactly.
11.12.33 Luke: I have a lot of faith in the corporate world because it's always going to be there so you may as well have faith in it because if you don't then it's just not good.
11.12.41 Narration: Some of the best creative minds are employed to assure our faith in the corporate world view. They seduce us with beguiling illusions designed to divert our minds and manufacture our consent. 11.12.43 We have the same hopes; we share the same dreams; we live where you live
11.13.01 Grossman: Corporations don't advertise products particularly, they're advertising a way of life. A way of thinking. A story of who we are as people and how we got here and what's the source of our so-called liberty, and our so-called freedom. You know, so you have decades and decades and decades of propaganda and education teaching us to think in a certain way.
11.13.02 Richard Grossman, Cofounder, Program
11.13.21 When applied to the large corporation, it's that the corporation was inevitable, that it's indispensable, that it is somehow remarkably efficient, and that it is responsible for progress and the good life. on Corporations, Law and Democracy
11.13.18 Billboard: "Capitalism served fresh daily. Forbes.com"
11.13.20 "proliferate capitalism. Forbes.com"
11.13.47 Komisarjevsky: Perception management is a very interesting concept. It's basically a methodology which helps us when we work with our clients to go through a very systematic thoughtful process in order to be able to help our clients identify what the resources are that they have. What the barriers to their success are and
11.13.57 We deliver real world results for our clients
11.14.04 how we can use communications to help them accomplish their objectives. If Michael or Angelica came to me and said dad what do you do and why is it Chris Komisarjevsky, CEO Burson
My answer to that question is basically that I help corporations have a voice. Marsteller, a
11.14.29 11.14.40 And I help corporations share the point of view about how they feel about things. global public relations firms 11.14.12 "Results that build reputations" 11.14.17 Past client: Union Carbide/ Public relations after Bhopal gas leak; up to 20,000 dead 11.14.23 "Results that serve the public" 11.14.27 Past client: Philip Morris/ Organized the National Smokers Alliance to fight anti-smoking laws 11.14.33 "Results that build business" 11.14.38 Past client: Canadian forestry corporations/ Created the British Columbia Forest Alliance to combat environmental campaigns 11.14.47 "Results that change the way we live"
11.14.50 Grossman: They're selling themselves, they're selling their domination, they're selling their rule, and they're creating an image for themselves as just regular folks down the block.
11.15.00 Kline: Hi, How y'all doing today? Good to see you. How are you doing today? 11.15.10
11.15.05 Hi. How you doin' today? We're from This is a goofy segment. The Pfizer representative is clownish. However, what you need to know is that New York gave Pfizer tax breaks to prevent it from moving its corporate headquarters out of the city. Pfizer was required by the deal to invest in the community in such projects as housing and public safety. This is an example of a public-private initiaitve. Pfizer . Tom Kline, Senior Vice-President,
11.15.09 We're your neighbors. You're in the new houses? Are you in the new houses? Pfizer Inc. World's largest
11.15.14 Oh! These are some neighbors. Can we say hello? Can we say hello just for a minute? pharmaceutical corporation
11.15.21 Kline: So, what do you think of the neighborhood now? 11.15.23 Pfizer
11.15.23 Miss Fraser: It's alright, it's good. subsidized housing
11.15.25 Kline: Yeah, I think it's been getting better over the last 20 years that I've been comin' here. Ya. development
11.15.31 So I think together, you know, working with you, and Pfizer and our other partnership, we'll make this a better place.
11.15.36 Miss Fraser: Okay.
11.15.38 Kline: Okay, nice to see you, Miss Frazier, bye.
11.15.42 Kline: (voiceover going into subway) There used to be a lot of crime at this subway. One night as I was going home I got caught and was almost mugged.
11.15.52 So we decided to make a change to make this community better.
11.16.00 Kline: We're looking at turnstiles that prevent fare-beating. It used to be you could just hop right over.
11.16.09 So Pfizer, in collaboration with the transit authority, actually purchased these machines.
11.16.21 Kline: This is a talkback box that allows us to speak to the Pfizer guard which is approximately 500 yards from here.
11.16.31 Now I haven't seen the Pfizer guard today, but I'm going to see if I can call him. If he's not, I'll have to go wake him up. Hello. Hello. Tom Kline speaking…
11.16.41 So I'm sure before we're through he'll call back. But particularly on the off-hours, this allows a passenger to call directly to the Pfizer desk for assistance. And then the Pfizer guard calls the transit police and the transit police respond to any crime situation. As a result of all this, crime is down in the station. It's much safer for our
11.17.12 community partners. Thank you. I'll press the other button just to be sure…. We'll go over and talk to him personally.
Tom speaking, Hello?
11.17.17 We'll stop over and see him personally.
11.17.30 Grossman: It's tough, you know – they're putting some taxpayer and shareholder money into helping and who can say? But that money should be going to the taxpayers to decide what to do. 11.17.35
11.17.42 And while they're doing those sort of nice things, they're also playing a role in lowering taxes for corporations and lowering taxes for wealthy people, and reconfiguring public policy. Pfizer/Caring for community
11.17.53 What we don't see is all that reconfiguring going on; we don't see all that vacuuming up of money, vacuuming out the insides of public processes, but we do see the nice façade . 11.17.38 Ronald McDonald House Charities
11.17.40 nikebiz.com / community affairs Headlines: 11.17.45 Business leaders urge tax cuts 11.17.49 Executives ask for corporate tax cuts 11.17.54 Think-tank defends firms that escape all taxes"
11.18.30 Klein: When I was researching the take over of public space when I started off I thought okay this is just advertising. We've always had advertising. It's just more advertising. 11.18.39 Naomi Klein, Author, No Logo
11.18.38 But what I started to understand and what I understand now is that branding is not advertising, it's production. And very successful corporations, the corporations of the future do not produce products.
11.18.50 They produced brand meaning. The dissemination of the idea of themselves is their act of production. And the dissemination of the idea of themselves is an enormously invasive project. Naomi Klein is a well known critic of the global commercial system. She said something like this, but I think more clearly, in another documentary film that I often show in AP Government & Politics:
"When you listen to brand managers talk, you can get quite carried away in this idea that they actually are fulfilling these needs that we have for community and narrative and transcendence. But in the end, it is, you know, a laptop and a pair of running shoes. And they might be great, but they're not actually going to fulfill those needs, but which serves them very well because, of course, that means that you have to go shopping again.
Naomi Klein, in The Persuaders
So how do you make a brand idea real
? Well, a good place to start is by building a three dimensional manifestation of your brand. For a company like Disney it goes even further where it's actually building a town, Celebration Florida.
11.19.18 Finger: Currently there are about 5000 residents who call Celebration home. And there are about 1300 single family homes, a town center that's a place where people gather. It has about four or five restaurants and about a dozen other shops. 11.19.21 Andrea Finger, Spokesperson, Celebration, Florida is a planned community. It's a bit frustrating that the town has such a negative association with Disney because it was designed according to the principles of New Urbanism, which is an urban planning concept that attempts to reverse some of the trends that have made cities in the US less undesirable to live within.
The 1950s and 1960s were devastating decades for US cities. The combined influence of the automobile and white flight quite literally turned US cities inside-out.
Goals of New Urbanism include diminishing the need for automobiles by mixing residential and commercial properties (so-called mixed-use communities). Another emphasis is returning wealth and families to urban settings—the negative side of efforts like this is gentrification.
We'll spend a bit more time on urban planning in Topic 7, but the example of Celebration, with its fake foam-snow and saccharin, Disney feel, will stick with you.
Celebration Florida
11.19.35 Klein: Their inspiration, their brand image, is the all American family. And the sort of bygone American town.
11.20.02 Timon: Their brand driver is "family magic" and everything that that company does is in and around those two words. 11.20.18 Clay Timon, CEO
11.20.11 If you take that, a branded environment such as a Disney World or a Disney Land, is a logical extension of that brand. Film, animated film, family oriented film, it's a very logical extension of that. Landor & Associates
11.20.27 As a business though, they also know that if they want to get into other forms of entertainment that does not fit "family magic", they do not brand it Disney. 11.20.45 PEARL HARBOUR,
11.20.39 If they want to get into adult, more serious type fare, when it comes to film they brand it Touchstone. Touchstone
11.20.47 Finger: The Disney brand speaks of reassurance, it speaks of tradition, it speaks of tradition
quality. And you can see that here, in this community that we've built.
11.20.56 Klein: And that's where you see the truly imperialist aspirations of branding which is about building these privatized branded cocoons. 11.20.13 Archival Footage:
11.21.06 Which maybe you start by shopping in and then you continue by holidaying in but eventually why not just move in. Moving / Moving / Moving
11.21.16 Rifkin: What happens if we wake up one day, and we find out that virtually all of our relationships that are mediated between us and our fellow human beings are commercial? 11.21.32Rent-A-Friend Services/Order
11.21.26 We find out that virtually every relationship we have is a commercially arbitrated relationship with our fellow human being? friends 11.21.33 ebaby
11.21.33 Can civilization survive on that narrow a definition of how we interact with each other? 11.21.34 Human organs for sale
11.21.39 Archival footage: "wow, what a dream…" 11.21.36 Cash at work – Sell, sell, sell yourself
11.21.47 Ressler: I can give you the day in the life of a person who might be the target of undercover marketing. And I will tell you this that some of these things are happening right now, around you. 11.21.48 Jonathan Ressler, CEO Big Fat Inc.
11.21.58 So you walk out of your building in the morning, in some city, and you walk by the doorman and say, hey good morning! And you notice there's a bunch of boxes at his feet from some on-line or mail-order retailer. And there's a bunch of boxes there with of course big brand message on it.
11.22.13 You walk out, thinking, wow! A lot of people must be ordering from that company. Well, what you don't know is that we paid the doorman to keep those empty boxes there.
11.22.19 You walk out into the street and you hear some people having kind of a loud conversation about a musical act and they are passing the head phones back and forth and wow this is great! Hey do you know that I heard this CD is really hard to find but I heard they sell it at store X.
11.22.38 Woman: "I better go pick it up. It's so good."
11.22.40 Man: "It's great, isn't it?"
11.22.41 Ressler: You hear that and you register it and you might kind of pick up on that and may be later on you'll think hey I wonder what the hot act is, bang, that might be in your head. Now you get into your office and there's a certain brand of water in the refrigerator. What is that?
11.22.54 You take it out, you drink, you slug it down, it's there, not really thinking about it. Wow! That's pretty good water.
11.23.01 Who knows? Maybe someone placed the water there. You kind of go out for your lunch break, you're sitting in the park and people are kind of out there, talking in the park and bang, all of a sudden you hear another message.
11.23.14 By the time you go to bed you've probably received eight or nine different undercover messages.
11.23.21 Ressler: People are always thinking, "well, oh I know product placement. That's when they put stuff in movies!" Well, yes kind of. I mean, that's definitely traditional product placement. But real life product placement is just that: placing stuff in movies but the movie's actually your life. 11.23.20 CASTAWAY. 20th Century Fox
11.23.34 Ressler: We'll take a group of attainable, but still aspirational people, they are not supermodels, they are kind of This is the study of diffusion applied to advertising and marketing. But which one? At first, the metaphor of the "roach motel" implies that they are using contagious diffusion to spread brand advertising and marketing among groups of people using guerilla marketing.
Of course, they also seem to be selecting very specific people who they describe as "attainable" but just a bit better than their target audience. In this sense, undercover marketing also employs a kind of hierarchical diffusion.
people just like you
, they're doing something for us, whether they are having a certain kind of drink or they are using a certain laundry detergent, whatever it may be.
11.23.48 They are kind of the roach motel, if you will. People are going to come over to them and they are going to give them this little piece of brand bait. It could be a sound bite of knowledge or a ritual, consumers will get that piece of roach bait, then they would take it. "Oh, pretty cool!" Then they go out and spread it to their friends.
11.24.07 If you want to be critical, if you want to go through your life like that, sure, be critical of every single person that walks up to you. But if they are showing you something that fits, and something that works, and something that makes your life better in some way, well then who cares. We, again, just say thanks! 11.24.06 Goodbye Mr. Roach
12.00.08 Archive Voiceover: "…Today the job of building this nation geographically, is completed. There are no new frontiers within our borders. So to what new horizons can we look now.
12.00.19 Where are tomorrow's opportunities? What's ahead for you, for your children. The frontiers of the future are not on any map. They're in the test tubes and laboratories of the great industries…"
12.00.40 Rifkin: The Chakrabarty case is one of the great judicial moments in world history. And the public was totally unaware it was actually happening as a process was being engaged. Jeremy Rifkin, President, Foundation on Economic Trends
12.00.50 General Electric and Professor Chakrabarty went to the patent office with a little microbe that eats up oil spills. They said they had modified this microbe in the laboratory, and therefore it was an invention. United States/Chakrabarty et al./ bacteria…
12.01.01 The patent office and the U.S. government took a look at this quote "invention" they said, "No way. The patent statutes don't cover living things. This is not an invention." Turned down. ...rejection...not patentable subject matter…microorganisms are alive…GE advert: "GE. We bring good things to life!"
U.S. Supreme Court, Appeals, Living things are not patentable
...Argued March 17, 1980; Decided June 16, 1980...affirmed......Burger, C.J...delivered the opinion of…
12.01.13 Rifkin: Then, General Electric and Doctor Chakrabarty appealed to the U.S. Customs Court of Appeal. And, to everyone's surprise, by a three-to-two decision, they overrode the Patent Office. 12.02.18 US Department of Commerce Patent and Trademark Office
12.01.23 GE commercial: "… GE, we bring good things to life…"
12.01.26 Rifkin: They said, "This microbe looks more like a detergent, or a reagent, than a horse or a honeybee." I laugh because they didn't understand basic biology; it looked like a chemical to them. Had it had an antenna, or eyes, or wings, or legs, it would never have crossed their table and been patented.
12.01.44 Rifkin: Then the Patent Office appealed. And what the public should realize now is the Patent Office was very clear that you can't patent life. My organization provided the main amicus curiae brief.
12.01.57 Rifkin: "If you allow the patent on this microbe", we argued, "it means that without any congressional guidance or public discussion, corporations will own the blueprints of life."
12.02.08 Rifkin: When they made the decision, we lost by five to four, and Chief Justice Warren Burger said, "Sure, some of these are big issues but we think this is a small decision."
12.02.17 Rifkin: Seven years later the U.S. Patent Office issued a one sentence decree ⎯ "You can patent anything in the world that's alive, except a full-birth human being."
12.02.29 "…the Supreme Court of the United States ruled today that living organisms produced in the laboratory may be patented. This decision to extend patenting…"
12.02.38 "…the question the U.S. Supreme Court had to decide was whether one man, or one company, should be able to control new forms of life…"
12.02.46 "…if we allow any company or college to exclusively own a species, what does that say about our reverence for life…?"
12.02.53 "…researchers at Harvard manipulated the genes of mice making their offspring more susceptible to cancer. They patented the Harvard mouse in the U.S, Europe & Japan…"
12.03.02 "…the legal battle finally came to an end today. The Supreme Court of Canada ruled the genetically engineered mouse can't be patented…"
12.03.10 "…Canadians don't think that life forms are inventions of industry like light bulbs and widgets…"
12.03.16 "…bio prospecting'; scientists and drug companies search the planet, companies scouring the planet for valuable dna, genes they can patent and sell…"
12.03.25 "…it feels a lot like the wild west. We've got bandits going around the world, collecting wherever they can, sometimes under false pretenses…"
12.03.32 "…because it's been so isolated, Newfoundland has a unique gene pool, and there's been so much interest from gene prospectors that the government is funding a study …"
12.03.36 "…my genetic imprint, my genetic blueprint, really has been taken away from me…"
12.03.41 "…modern scientific research , instead of being the impartial pursuit of the truth, has become the pursuit of profit…"
12.03.55 Rifkin: We've all been hearing about the announcement, that we have mapped the human genome. But what the public doesn't know, is now there's a great race by genomic companies, and biotech companies, and life science companies, to find the treasure in the map.
12.04.09 The treasure are the individual genes that make up the blueprint of the human race. Every time they capture a gene and isolate it, these biotech companies they claim it as intellectual property.
12.04.19 The breast cancer gene, the cystic fibrosis gene ⎯ it goes on, and on, and on. If this goes unchallenged in the world community, within less than ten years, a handful of global companies will own, directly, or through license,
12.04.32 the actual genes that make up the evolution of our species. And they're now beginning to patent the genomes of every other creature on this planet.
12.04.42 12.04.54 Rifkin: In the Age of Biology the politics is going to sort out between those who believe life first has intrinsic value, and therefore we should choose technologies and commercial venues that honor the intrinsic value. And then we're going to have people who believe, "Look, life is simple utility. It's commercial fare", and they will line up with the idea to let the marketplace be the ultimate arbiter of all of the Age of Biology.
12.05.09 Narration: In a world economy where information is filtered by global media corporations keenly attuned to their powerful advertisers, who will defend the public's right to know? And what price must be paid to preserve our ability to make informed choices? Move after Ressler.
12.05.33 Wilson: What Fox television told us was that we were just the people to be The Investigators. 12.05.35 Steve Wilson, Investigative Reporter
12.05.3 8 Akre: Do any stories you want, ask tough questions and get answers. So we thought "this is great, this is a dream job." Fantastic. Jane Akre, Investigative Reporter
12.05.45 Akre: The very first thing they had us do was not to research stories, but to shoot this promo, which was…The Investigators
12.05.53 Promo narrator(VO):"…The Investigators. Uncovering the truth, getting results, protecting you…" Akre: And they had a film crew and a smoke machine, we're silhouetted…
12.06.03 Wilson: One of the first stories that Jane came up with was the revelation that most of the milk in the state of Florida and throughout much of the country was adulterated with the effects of bovine growth hormone.
12.06.14 12.06.26 12.06.33 Akre: With Monsanto, I didn't realize how effectively a corporation could work to get something on the marketplace. The levels of coordination they had to have. They had to get university professors into the fold. They had to get experts into the fold. They had to get reporters into the fold. They had to get the public into the fold. And of course the FDA, let's not leave them out. They had to get the federal regulators convinced that this was a fine and safe product to get it onto the marketplace. And they did that, they did that very, very well. MONSANTO: Food – Health-Hope
12.06.24 Dairy Science Program at the University of Florida/Dept. of Animal Sciences
12.06.32 FDA/Protecting Consumers, Promoting Public Health
12.06.42 Posilac ad: "…Posilac is the single most tested new product in history, and is now available to use specifically so you can increase your profit potential… Monsanto Promotional video
12.06.51 Akre: The federal government basically rubber stamped it before they put it on the marketplace. The longest test they did for human toxicity was 90 days on thirty rats. And then either Monsanto misreported the results to the FDA, or the FDA didn't bother to look in depth at Monsanto's own studies.
12.07.10 Wilson: The scientists within Health Canada looked very carefully at bovine growth hormone and came to very different conclusions than the Food and Drug Administration in the US did. CBC Reporter's voiceover: "…Monsanto's engineered growth hormone did not comply with safety requirements. It could be absorbed by the body, and therefore did have implications for human health. Mysteriously, that conclusion was deleted from the final published version of their report…" Health Canada/Health Protection Branch
12.070.14 BST (NUTRILAC) "Gaps Analysis" Reports by rBST Internal Review Team / Health Proctection Branh, Health Canada
12.07.35 Chopra: I personally was very concerned that there's a very serious problem of secrecy, conspiracy and things of that nature. "…we have been pressured and coerced to pass drugs of questionable safety, including the rBST." Dr. Shiv Chopra, Health Canada Scientist
12.07.50 Wilson: We wrote the story. We had it ready a week beforehand. They bought ads… Eyewitness News ad: "…Farmers in the milk industry say it's safe, but studies suggest a link to cancer. Don't miss this special report from The Investigators"
12.08.01 Wilson: That Friday night before the Monday the series was to begin, the fax machine spit out a letter from this very high priced lawyer in New York that Monsanto had hired. It contained a lot of things that were just off the wall false. Just demonstrably false, but if you didn't know the story and you didn't know how we'd gone about producing it would have scared you as a broadcaster, or as a manager. "…of great concern to Monsanto…"
12.08.26 Akre: And they decided that they would pull the story, and they would just check it one more time.
12.08.30 Wilson: But the bottom line was that there was no factual errors in that story. Both sides had been heard from, both sides had had an opportunity to speak
12.08.38 Akre: One week later, Monsanto sent the second letter and this was even more strongly worded. And it said "there will be dire consequences for Fox News if the story airs in Florida. And this time they freaked. 12.08.43 "…dire consequences for Fox News…"
12.08.53 Akre: They were afraid of being sued and they were also afraid of losing advertising dollars, at all of the stations owned by Rupert Murdoch. And he owned more television stations than any other group in America. That's twenty-two television stations, that's a lot of advertising dollars for Roundup, Aspertame, NutraSweet, and other products.
12.09.12 Wilson: So we got into a battle. And, uh, the first deal was the new general manager…
12.09.17 Akre: And his name's Dave, and Dave is a salesman. And you know he'd pump your hand, "how ya doin', how ya doin'?"
12.09.22 Wilson: Called us upstairs to his office and he said, "what would you say if I killed this piece?
12.09.27 What if it never ran?" And we said, "well you know, we wouldn't be very happy about that. And he said "well I could kill it you know" and we said "yes of course you're the manager you could kill it, it would never air."
12.08.40 And he's hemming, and he's hawing, he's back, and he's forth. And we couldn't figure out what is this all about and finally he blurted out "Look,
12.09.46 would you tell anybody?" You know, I said I'm not going to lie for you.
12.09.50 Wilson: About a week later, he calls us back to the office and says okay, we'd like you to make these changes. In fact you will make these changes.
12.09.58 Wilson: We said, "well look, let us show you the research that we have that shows that this information you want us to broadcast isn't true." To which he replies. "I don't care about that."
12.10.07 I said, "pardon me?" And he said, "well that's what I have lawyers for. Just write it the way the lawyers want it written." I said, "you know this is news, this is important. This is stuff people need to know."
12.10.18 And I'll never forget he didn't pause a beat and he said, "We just paid three billion dollars for these television stations. We'll tell you what the news is. The news is what we say it is."
12.10.31 Wilson: I said "I'm not doing that." And he said, "well, he said if you refuse to present this story the way we think it should be presented you'll be fired for
12.10.40 insubordination. " I said I will go to the Federal Communications Commission and I will report that I was fired from my job by you the licensee of these public air waves because I
12.10.52 refused to lie to people on the air. And its thank you very much you'll hear from us right away. Well 24 hours came and went and we didn't hear a thing. And about a week later he calls us back and now we've changed strategies.
12.11.03 12.11.09 Wilson: "How about if we pay you some money and you just go away?" And I said, "How much money?" Because you know when somebody offers to bribe you like that I always want to know if it might be worth it.
12.11.17 Akre: He was going to offer us the rest of our year's salary if we agreed not to talk about what Monsanto had done. "…confidentiality…Dear Ms. Akre
12.11.27 To not talk about the Fox corporate response in suppressing the story. And, to not talk about the story. 12.11.25 …Monsanto's objections to
12.11.36 Not talk about BGH again anywhere. Not take this story to another news organization. 12.11.28 response to
12.11.42 Zip up. Monsanto's objections not to disclose…"
12.11.43 Wilson: I said you mean if I want to go to my daughter's PTA meetings and explain what's in the school milk at the school lunch program I, I can't? "No. You can never speak about this anywhere."
12.11.54 12.12.10 Akre: Steve says, "Okay write it up." And I'm like what are you talking about 'write it up?' And I didn't say anything. And Dave, he wrote it up and he FedExed it to us a couple of days later. And he said, "Are you going to sign?" And we said "Nah Dave, we're not going to sign that." And he said, "Well send it back okay?" We said, "No Dave, we're not going to send that back."
12.12.20 Wilson: It was "okay we can't buy you out we can't shut you up. Let's get the story on the air in a way that we can all agree it will go on the air." And we started rewriting and editing with their lawyers.
12.12.32 12.12.45 Akre: Well, during this eight month re-review process, I say jokingly, they did things like for example they wanted to take out the word "cancer". You don't have to identify what the potential problem is. Just say "human health implications." Any criticism of Monsanto or its product they either removed it or minimized it. And it was very, very clear I would say, almost every edit they made to the piece, that was the aim. "human health implications"
12.13.00 Wilson: And we changed this and this and this. And then, that wasn't good enough, okay now change this and this and this Now change this and this. Version after version after version. 83 times.
12.13.13 Akre: Eighty-three times is unheard of, it doesn't happen, you shouldn't have to rewrite something 83 times. Obviously they didn't want to put the thing on the air and they were trying to drive us crazy and get us to quit or wait until the first window in our contract so that they could fire us.
12.13.27 12.13.32 Wilson: They in effect announced that they were going to fire us for no cause. Well this was a little much.
12.13.34 Akre: And Steve wrote a letter to the lawyer in Atlanta, whose name is Caroline Forest, the FOX corporate lawyer.
12.13.41 Wilson: And I said you know this isn't about being fired for no cause. You're firing us because we refused to put on the air something that we knew and demonstrated to be false and misleading. That's what this is about. And because we put up a fight, because we stood up to this big corporation and we stood up to your editors and we stood up to your lawyers. And we said to you, "look, there ought to be a principle higher than just making money."
12.14.04 12.14.11 Akre: And she wrote a letter back and said "You are right that's exactly what it was. You stood up to us on this story and that's why we're letting you go." Big mistake. Big mistake. That says retaliation. You can't retaliate against employees if they're standing up for something that they believe is illegal, that they don't want to participate in. So that gave us the whistle blower status that we needed in the state of Florida to file a whistle blower claim against our employer.
12.14.33 Wilson: Two or three years later we got the trial. Five weeks of testimony led to a jury verdict of $425,000 in which the jury determined that the story they pressured us to broadcast, the story we resisted telling, was in fact false, distorted or slanted.
12.14.53 Narration: Fox News appealed the verdict. Five major news media corporations filed briefs with the court in support of Fox's appeal. 12.14.53 New World Communications of Tampa, Inc., d/b/a WTVT-TV,
Appellant/Cross-Appellee, vs. Jane Akre, Appellee/Cross-Appellant. Belo Corp.,/Cox/Gannett/Medi a General/Post-Newsweek;"… in support…"
12.15.06 TV Announcer: You may recall that Jane Akre, a former reporter here sued Fox 13 in a whistle blower lawsuit claiming that she was fired for refusing to distort her report; The appeals court today threw that case out, saying Ms. Akre had no whistle blower claim against the station based on news distortion. Fox 13 Vice-President and General Manager Bob Linger says the station has been completely vindicated by the ruling…" 12.15.04 Three years later…
12.15.29 Narration: What Fox neglected to report is this: Jane sued Fox under Florida's whistleblower statute, which protects those who try to prevent others from breaking the law.
12.15.40 But her appeal court judges found that falsifying news isn't actually against the law. So they denied Jane her whistleblower status, overturned the case, and withdrew her $425,000 award.
12.15.56 Canada and Europe have upheld the ban on rBGH. Yet it remains hidden in much of the milk supply of the United States.
12.16.11 Narration: The prospect that two thirds of the worlds population will have no access to fresh drinking water by 2025, has provoked the initial confrontations in a world wide battle for control over the planet's most basic resource.
12.16.25 When Bolivia sought to refinance the public water service of its third
12.16.34 largest city, the World Bank required that it be privatized. Which is how The Bechtel Corporation of San Francisco gained control over all of Cochabamba's water, even that which fell from the sky.
12.16.43 Olivera: And these laws and contract also prohibited people from gathering rainwater. So rainwater was also privatized. 12.16.53 Oscar Olivera, Coalition in Defense of
12.16.53 Unpaid bills gave the company rights to repossess debtor's homes and to auction them off. People had to make choices, from eating less and paying for water and basic services, to not sending children to school, or not going to the hospital and treating illnesses at home; Water and Life
12.17.20 or, in the case of retired people who have very low incomes, they had to go out and work on the streets.
12.17.36 Olivera: Then, with the slogan: The Water is Ours, Damn it! People took to the streets to protest.
12.17.49 Narration: The price this beleaguered country paid for World Bank loans was the privatization of the state oil industry, and its airline, railroad, electric and phone companies. But the government failed to convince Bolivians that water is a commodity like any other.
12.18.07 Protestors: "…the people, united, will never be defeated…"
12.18.09 Olivera: Then we witnessed how the government defended the transnational interests of Bechtel. People wanted water not teargas! People wanted justice not bullets!
12.18.32 Female newscaster v.o. :
"…These images definitely show what the city of Cochabamba experienced during this Friday. The city was near a state of siege…"
12.18.41 Narration: Bolivia was determined to defend the Corporation's right to charge families living on two dollars a day as much as 1/4 of their income for water.
12.18.51 The greater the popular resistance to the water privatization scheme , the more violent became the standoff.
12.19.01 Olivera: There were hundreds of young people, 16 or 17-year olds, who lost their arms or legs; or who were left handicapped for life by brain injuries and Victor Hugo Daza was killed.
12.19.43 Narration: Transnational corporations have a long and dark history of condoning tyrannical governments.
12.19.50 Is it narcissism that compels them to seek their reflection in the regimented structures of fascist regimes?
12.20.13 Zinn: There was an interesting connection between the rise of fascism in Europe and the consciousness of politically radical people about corporate power. Because there was a recognition that fascism rose in Europe with the help of enormous corporations. Howard Zinn, Author, A People's History of the United States
12.20.35 Chomsky: Mussolini was greatly admired all across the spectrum. Business loved him, investment shot up. Incidentally, when Hitler came in, in Germany the same thing happened there, investment shot up in Germany. He had the work force under control. He was getting rid of dangerous left wing elements. Investment opportunities were improving. There was no problems. These are wonderful countries. Noam Chomsky, Institute Professor, MIT
12.20.59 Moore: I think one of the greatest untold stories of the twentieth century is the collusion between corporations—especially in America—and Nazi Germany. First in terms of how the corporations from America, helped to essentially rebuild Germany and support the early Nazi regime. And then, when the war broke out, figured out a way to keep everything going. 12.20.59 Michael Moore, Filmmaker, author Coke ad: "Howdy, friend"
12.21.26 So General Motors was able to keep Opal going, Ford was able to keep their thing going, and companies like Coca-Cola, they couldn't keep the Coca-Cola going, so what they did was they invented Fanta Orange for the Germans, and that's how Coke was able to keep their profits coming in, to Coca-Cola. So when you drink Fanta Orange, that's the Nazi drink that was created so that Coke could continue making money while millions of people died.
12.21.54 Black: When Hitler came to power in 1933 his goal was to dismantle and destroy the Jewish community. This was an enterprise so vast that it required the resources of a computer. But in 1933 there was no computer. What there was, was the IBM punch card system, which controlled and stored information based upon the holes that were punched in various rows and columns. Naturally there Edwin Black, Author, IBM and the Holocaust
12.22.20 was no off-the-shelf software as there is today. Each application was custom designed and an engineer had to personally configure it. Millions of people of all religions and nationalities and characteristics went through the concentration camp system. That's an extraordinary traffic management program that required an IBM system in every railroad direction and an IBM system in every concentration camp.
12.23.00 Now this is a typical prisoner card. There are little boxes where all the information is to be punched in. We compare this information to the code sheet for concentration camps. And here you see Auschwitz is one, Buchenwald two, Dachau is three. Now what kinds of prisoners were they? They could be a Jehovah's Witness for two, a homosexual for three. A communist for six, or a Jew would be eight.
12.23.25 Now what was their status? One was released, two was transferred, four was executed, five was suicide, and six. Code six, Sonderbahandlung: Special treatment meant the gas chamber or sometimes a bullet. They would punch that number in. The material was tabulated. The machines were set. And of course the punch cards by the millions had to be printed. And they were printed exclusively by IBM and the profits were recovered just after the war.
12.24.00 Wladawsky-Berger: I really do believe that that particular accusation has been fairly discredited as a serious accusation. That is, the fact that they had used equipment, you know, that is a fact. But how they got it, how much co-operation they got, and any kind of collusion, trying to connect dots that are not connected, I think that's the part that is discredited. 12.24.09 Irving Wladawski-Berger, Vice President, IBM Technology and Strategy Group
12.24.26 Generally, you sell computers and they are used in a variety of ways, and you always hope they are used in the more positive ways possible. If you ever found out they're used in ways that are not positive, then you would hope that you stop supporting that. But, do you always know? Can you always tell? Can you always find out?
12.24.43 Headline: NAZIS HINT 'PURGE' OF JEWS IN POLAND/'Special Report' From Invaded Region Discusses Possible Solution of Problem/Group Europe's Largest/3,000,000 Population Involved – 'Removal' From Europe Viewed as Benefit
12.24.52 New York Times Sept 13, 1939
12.24.56 Black: IBM would of course say that it had no control over its German subsidiary but here in October 9th of 1941 a letter is being written directly to Thomas J. Watson with all sorts of detail about the activities of the German subsidiary. None of these machines were sold, they were all leased by IBM. And they had to be serviced on site once a month. Even if that was at a concentration camp such as Dachau Buchenwald.
12.25.20 This is a typical contract with IBM and the Third Reich, which was instituted in 1942. It's not with the Dutch subsidiary. It's not with the German subsidiary. It is with the IBM corporation in New York.
12.25.35 Drucker : You know, as it happens I know that story. I discussed it more than once with old Mr. Watson and I was around at the time. I'm not saying that Watson didn't know that the German government used punch cards. He probably did know. After all, he had very few customers. Watson didn't want to do it. Was not because he thought it was immoral or not, but because Watson, with a very keen sense of public relations, thought it was risky. Peter Drucker, Founder, Drucker School of Management
12.25.46 July 12, 1937 Berlin
12.26.10 Narration: It should not surprise us that corporate allegiance to profits will trump their allegiance to any flag. A recent US Treasury Department report revealed that in one week alone 57 US corporations were fined for trading with official enemies of the United States, including terrorists, tyrants and despotic regimes. United States Department of the Treasury
12.26.10 Office of Foreign Assets Control
12.26.13 Sanctions Program and Country Summaries
12.26.16 Amazon.com
12.26.18 Caterpillar, Inc.
12.26.21 Chevron/Texaco
12.26.23 Citibank, N.A.
12.26.25 Exxon Mobil Corp.
12.26.27 Wal-Mart Stores, Inc.
12.26.30 Wells Fargo Bank
12.26.36 Archive Narrator: "…You can roughly locate any community somewhere along a Democracy
scale running all the way from democracy to despotism. This man makes it his job to study these things.." Despotism
12.26.50 Man: "…Well, for one thing, avoid the comfortable idea that the mere form of government can of itself safeguard a nation against despotism…".
12.27.03 Narration: For big business, despotism was often a useful tool for securing foreign markets and pursuing profits.
12.27.10 One of the U.S. Marine Corps' most highly decorated Generals, Smedley Darlington Butler, by his own account, helped pacify Mexico for American oil companies, Haiti and Cuba for National City Bank, Nicaragua for the Brown Brothers Brokerage, the Dominican Republic for sugar interests, Honduras for U.S. fruit companies, and China for Standard Oil.
12.27.35 General Butler's services were also in demand in the United States itself in the 1930s, as President Franklin Delano Roosevelt sought to relieve the misery of the depression through public enterprise and tougher regulations on corporate exploitation and misdeeds.
12.27.51 Archive Narrator: "…More power to you President Roosevelt. The entire country's behind you. Thrilled with hope and patriotism…"
12.28.00 Narration: But the country was not entirely behind the populist President. Large parts of the corporate elite despised what Roosevelt's "new deal" stood for.
12.28.08 And so, in 1934, a group of conspirators sought to involve General Butler in a treasonous plan.
12.28.15 Archival: "…The plan as outlined to me was to form an organization of veterans to use as a bluff, or as a club at least, to intimidate the government…"
12.28.24 Narration: But the corporate cabal had picked the wrong man. Butler was fed up being, what he called, a "gangster for Capitalism." Headline: Universal Newsreel/GEN. BUTLER BARES "PLOT" BY FASCISTS/Newtown Square, PA.
12.28.35 Archive footage: "… I appear before the congressional committee, the highest representation of the American people, under subpoena to tell what I knew of activities which I believed might lead to an attempt to set up a fascist dictatorship. The upshot of the whole thing was that I was supposed to lead an organization of 500,000 men, which would be able to take over the functions of Government..."
12.28.59 Narration: Logo:
A congressional committee ultimately found evidence of a plot to overthrow Roosevelt. According to Butler, the conspiracy included representatives of some of America's top corporations, including JP Morgan, Dupont and Goodyear Tire. Goodyear #1 in tires
12.29.19 As today's Chairman of Goodyear Tire knows, for corporations to dominate government, a coup is no longer necessary.
12.29.27 Gibara: Corporations have gone global. And by going global, the governments have lost some control over corporations. Regardless of whether the corporation can be trusted or cannot be trusted, governments today do not have over the corporations the power that they had, and the leverage that they had 50 or 60 years ago. And that's a major change. So, governments have become powerless compared to what they were before. Sam Gibara, Chairman, Former CEO, Goodyear, world's largest tire corporation
12.29.58 Jackson: Capitalism today commands the towering heights, and has displaced politics and politicians as the new high priests, and reigning oligarchs of our system. So, capitalism and its principle protagonists and players, corporate CEOs, have been accorded unusual power and access. This is not to deny the significance of government and politicians but these are the new high priests. Ira Jackson, Director, Center for Business and Government/Kennedy School, Harvard
12.30.27 Barry: In 1998 I was invited to Washington DC to attend this meeting that was being put together by the national security agency called the Critical Thinking Consortium. I remember standing there in this room and looking over on one side of the room and we had CIA, NSA, DIA, FBI, Customs, Secret Service, and then on the other side of the room we had Coca Cola, Mobile Oil, GTE and Kodak. And I remember thinking, I am in the epicenter of the intelligence industry right now. I mean, the line is not just blurring it's just not there anymore. And to me it spoke volumes as to how industry and government were consulting with each other and working with each other. Marc Barry, Author, Spooked: Espionage in Corporate America
12.31.22 Archival footage: Quebec City protests 2001 WELCOME SUMMIT OF THE AMERICAS
12.31.32 Narration: As 34 nations of the western hemisphere gathered to draft a far reaching trade agreement, one that would lay the ground work to privatize every resource and service imaginable, thousands of people from hundreds of grassroots organizations joined to oppose it.
12.31.48 Canada's top business lobbyists and its chief trade representative discount the dissent in the streets. For them, the Americas' 800 million citizens speak with one voice.
12.32.00 INT. QUEBEC CITY The Free Trade Area of the Americas is a 34-nation trade agreement among the countries in the Western Hemisphere, excluding FTAA SUMMIT D'Aquino: Nice to see you. Well done on your strong advocacy of truth, justice, wisdom and all those things, eh? Pettigrew: I was looking yesterday at the statements at the inauguration, and the opening ceremony. What an extraordinary progress over the last 15 years. When you heard such open… D'Aquino: A common language. Pettigrew: A common language. Yes, and from the most developed to the least… It was extraordinary that now that we see the benefits of trade more and more people want to buy in. D'Aquino: Absolutely. Thomas D'Aquino, President, Business Council on National Issues, Pierre Pettigrew, Minister of Trade, Canada
12.32.44 Pettigrew: Because we do realize that it helps everyone. From the poorer to the better off. So… Keyes: A lot of these countries are not saying they want to get off they want to get on. Pettigrew: Exactly. No one wants out. Everyone wants in. D'Aquino: Anyway, well done. Pettigrew: Thank you. So far so good. Robert Keyes, President and CEO Canadian Council for International Business 12.33.06 Signage: "bow your heads: the corporations will now lead us in prayer" "everything in the store is for sale" "I am a trade barrier" "Truth. Democracy. Human Rights. Earth." "what corporation are you from?"
12.33.27 Keyes: I'm inside, and this is all outside, so …that's, uh, that's the way it is. But, uh… Mark: What do you think when you look at all this? Keyes: Well, it's uh, I mean I think that it's too bad that this has, that this has erupted…
12.34.20 Keyes: Does there need to be some measure of accountability? Yes. And I think the business community recognizes that. But that accountability is in the marketplace. It's with their shareholders. It's with the public perception and the public image that they are projecting. That's…if, if companies don't do what they should be doing, they're going to be punished in the marketplace, and that's not what any company wants.
12.34.47 Jackson: There's a new market. These guys and gals aren't out there because government's putting a gun to their head. Or because they've suddenly read a book about transcendental meditation and global morality.
Wendy's TV ad:
12.35.01 12.35.09 Man: My inner voice says honour my inner child. Woman: Mine says love everyone. Wendy's CEO: My inner voice says I'd like a Wendy's bacon mushroom melt. Jackson: They're there because they understand the market requires them to be there. That there's competitive advantage to be there.
12.35.16 Moody-Stuart: I'm listening to your concerns, I worry about climate, I worry about pollution, I do not have all the answers to this. But we are prepared to work with you, with society, with NGOs, with governments to address it. So you rebuild the trust, so that you come back to a new kind of trust, and then the ultimate goal is then to become the corporation of choice. Sir Mark Moody-Stuart, Former Chairman, Royal Dutch Shell 12.35.35 Shell advertisement
12.35.42 Narrator: He believes that almost half our energy can one day come from renewable sources. He's been called a dreamer. And a crank. Damian Miller: And I've been called a hippie. Narrator: And more recently, a Project Manager for Shell.
12.36.00 Anderson: I ask myself oftentimes why so many companies subscribe to corporate social responsibility. I'm not sure it's because they necessarily want to be responsible in an ultimate way, but because they want to be identified and seen to be responsible. But who am I to judge? Who am I to judge? It's better they belong than not belong. It's better that they make some public profession than the opposite. Everyone Has Potential. Sometimes People Just Need The Resources To Realize It./Kellogg's Special Responsibility/ Corporate Social Responsibility/ Corporate Responsibility/ Youth Smoking Prevention – Get practical information and advice to help you talk to your kids about not smoking/ 12.36.16 Ray Anderson, CEO Interface, world's largest commercial carpet manufacturer
12.36.36 Bernard: Social responsibility isn't a deep shift because it's a voluntary tactic. A tactic, a reaction to a certain market at this point. And as the corporation reads the market differently, it can go back. One day you see Bambi, next day you see Godzilla. Elaine Bernard, Executive Director, Trade Union Program, Harvard
12.36.02 Friedman: How do you define socially responsible? What business is it of the corporation to decide what's socially responsible. That isn't their expertise, that isn't what their stockholders ask them to do. So I think they're going out of their range and it certainly is not democratic. Milton Friedman, Nobel Prizewinning economist
12.37.22 Monks: I don't really care what the Chairman of General Motors thinks is an appropriate level of emissions to come out the tailpipe of General Motors automobiles. He may have a lot of scientists, he may be a very good person, but I didn't elect him to anything, he doesn't have any power to speak for me. These are decisions that must be made by government and not by corporations. Robert Monks, Shareholder Activist
12.37.45 Klein: You take this to its logical conclusion one would have an image that we are in fact at this, the end of the world is nigh. And we are all completely brainwashed and there is no space left. And I don't believe we're there yet. 12.3 Naomi Klein, Author NO LOGO
12.38.04 Klein: And I think it's really important that we don't overstate the case, and that we admit that there are cracks and fissures in all of these corporate structures. And sometimes when a corporation is concentrating on one particular project they look the other way and all kinds of interesting things happen in the corner.
12.38.20 Shiva: It is the case in every period of history where injustice based on falsehoods, based on taking away the right and freedoms of people to live and survive with dignity, that eventually when you call a bluff, the tables turn. Dr. Vandana Shiva, Physicist, ecologist, seed activist 12.38.35 Signage: "votes for women" 12.38.38 "we shall overcome"
12.38.51 Bernard: Ultimately capital puts its foot down somewhere. And anywhere it puts its foot down it can be held accountable.
12.39.03 Kernaghan: Originally Wal-Mart and Kathy Lee Gifford had said, "why should we believe you that children work in this factory?" What we didn't tell them was that Wendy Diaz, in the centre of the picture, was on a plane to the United States. This is Wendy Dias. She comes to the United States. She's unstoppable.
12.39.18 Archive Announcer: "…Congress heard testimony today from children who testified they were exploited by sweatshops overseas…"
12.39.25 Kernaghan: Kathy Lee Gifford apologized to Wendy Diaz. It was the most amazing thing I'd seen. This powerful celebrity leans over and says, "Wendy, please believe me, I didn't know these conditions existed. And now that I do, I'm going to work with you, I'm going to work with these other people and it'll never happen again." And that night we signed an agreement with Kathy Lee Gifford. Archival footage:
12.39.43 "… I thought it would be a relatively easy process, and it isn't. As for every question I have, there seem to be five questions that come back at me…" Kernighan: As far as Wal-Mart goes and Kathy Lee, pretty much everything
12.39.51 returned to sweatshop conditions. But because this was fought out on television for weeks, this incident with Kathy Lee Gifford actually took the sweatshop issue took every single part of the country. And so, frankly, after that, there's hardly a single person in this country who doesn't know about child labour, or sweatshops, or starvation wages.
12.40.16 TITLE CARD: Several years after the Walmart controversy, Kathy Lee handbags were still being made in China by workers paid three cents per hour.
12.40.25 TITLE CARD: Under pressure from the National Labor Committee, Gap Inc. allowed independent monitoring of its El Salvador factories, becoming the first transnational corporation ever to do so anywhere.
12.40.31 Bernard: So what we need to do is to look at the very roots of the legal form that created this beast, and we need to think who can hold them accountable.
12.40.45 Chomsky: They're not graven in stone. They can be dismantled. And in fact most states have laws which require that they be dismantled.
12.40.58 Lafferty: For too long now, giant corporations have been allowed to undermine democracy here in the United States and all over the world. But today, the National Lawyers Guild and 29 other groups and individuals are fighting back. We are calling upon State Attorney General Dan Lungren to comply with California law and to revoke the Corporate charter of the Union Oil Company of California for its repeated and grievous offences. Jim Lafferty, National Lawyers Guild
12.41.24 Benson: This is a statute that is well known. It has been used. It can be used. What this will mean is the dissolution of the Union Oil Company of California and the sale of its assets under careful court orders to others who will carry on the public interest. Robert Benson, Professor of Law, UCLA
12.41.41 Archival Narration: Robinson: This is nothing more than just a smear campaign. This company has been part of California's economy for over a hundred years, thousands of jobs. Doesn't mean it's never made any mistakes --paid for those mistakes. But this demonizing of a company. I think I'm in a time warp or something. That I fell asleep and I woke up 50 years ago when we heard that kind of rhetoric. Benson: Well we have a very, very broad set of people angry, very angry at this Week in Review Jim Robinson/ Senior Vice President/U.S. Chamber of Commerce
12.42.00 corporation— Robinson: —Well it's a broad set of people from the left of the spectrum who don't produce anything except hot air.
12.42.10 Lafferty: From its complicity in unspeakable human rights violations overseas against women, gays, labourers and indigenous peoples, to its efforts to subvert US foreign policy and deceive the courts, the public and its own stockholders, Unocal is emblematic of corporate abuse and corporate power run amok. Signage: "Allegation One: Ecocide: Environmental Devastation" "Allegation Two: Unfair and Unethical Treatment of Workers" "Allegation Three: Complicity in Crimes
Against Humanity: Aiding Oppression of Women" "Allegation Four: Complicity in Crimes Against Humanity: Aiding Oppression of Homosexuals" "Allegation Five: Complicity in Crimes Against Humanity: Enslavement and Forced Labour"
12.42.30 Xziang: Extending a business deal with Burma Army is immoral. Unocal cannot do business in Burma without supporting that hopeless regime. It cannot justify… Don Xui Xziang, Burmese Refugee
12.42.47 TITLE CARD: The Attorney General of California refused to revoke the corporate charter of Unocal but did acknowledge his office had the power to do so.
12.42.53 Moore: The curse for me has been the fact that in making these, you know, documentary films, I've seen that they actually can impact change, so I'm just compelled to just keep making them.
12.43.05 Moore: Yep, that's me, doing what I do. All year long I give big companies a hard time, but at Christmas time I like to set aside my differences and reach out to big business like cigarette companies. "…Deck the halls with boughs of holly… Philip Morris Headquarters/Maker of Marlboro Cigarettes"
12.43.30 Moore: I went to Littleton Colorado, where the Columbine shooting took place, and I didn't know this, but when I arrived, I learned what the primary job is of the parents of the kids who go to Columbine High School. The number one job in Littleton Colorado: they work for Lockheed Martin, building weapons of mass destruction. But they don't see the connect between what they do for a living and what their kids do at school. Or did at school. And so I'm kind of, you know, up on If the question is what do people mean by weapons of mass destruction? Is it really true that many parents really work at
12.44.00 my, you know, high horse, thinking about this, and I thought, you know, I said to my wife, we both are sons and daughters of auto workers in Flint Michigan. There isn't a single one of us, back in Flint—any of us, including us—who ever stopped to think, this thing we do for a living, the building of automobiles, is probably the single biggest reason why the polar ice caps are going to melt and end civilization as we know it. There's no connect between, "I'm just an assembler on an assembly line, Lockheed Martin?
12.44.33 building a car, which is good for people, and society, it moves them around." But never stop to think about the larger picture, and the larger responsibility, of what we're doing.
12.44.48 Moore: Ultimately, we have to, as individuals, accept responsibility for our collective action and the larger harm that it causes, you know, in our world.
12.45.00 Archive Newscaster: "…Today the first of two historic town-hall meetings will get under way in Arcata, California. 61% of Arcatans voted in favour of publicly discussing whether democracy is even possible when large corporations wield so much wealth and power under law. They also voted to form a committee to ensure democratic control over corporations in Arcata…" Arcata, California Pop. 15,000
Signage: "Yes to Democracy Yes on Measure F"
12.45.21 Field: Corporations are not accountable to the democratic process. That's what this is about. I don't want to make decisions about everything that goes on in their corporation, but I do have a strong belief that they need to be held accountable to us. Amy Field, Social worker
12.45.37 Kim: If we don't like certain products, if you don't like Pepsi-Cola, Bank of America, well, if you don't like what they do, don't use 'em. That's the way I see the people's power is. Suk Choo Kim, Business owner
12.45.49 DeMontigny: You have a lot more money than me. You have more votes than I do. If we use the model of boycott and voting with your dollars. That's an undemocratic situation. Solomon DeMontigny, Baker
12.46.00 Barchilon: What are we afraid of? I mean are all the businesses going to leave Arcata? I don't think so, and if they did, we'd deal with it, or we'd figure it out, or we'd do something different. We're creative people (cheers) I just don't see why we're afraid. Nicole Barchilon Frank, Office manager
12.46.13 Hamilton: If you think it's tough making a decision where to buy your stuff today, how tough to you think it is when there's only one provider, and it's the State. And by the way, you don't get to have this little democracy forum in those communities either. Bruce Hamilton, Business owner
12.46.22 Gaydos: People that say that they fear their government, I really hope that they understand that they're allowed to participate in their government, they're not allowed to participate in anything the corporations do. So, don't fear the government. Help it be the government that you won't fear. [cheers, applause] Susan Gaydos, Environmental technician
12.46.37 Collins: If this many people around the country would do this instead of watching Superbowl Sunday, our nation would be controlled by the people, not by the corporations. [applause] Ed Collins, Counselor
12.46.45 Archive: Newscaster [Arcata TV] "…No more chain restaurants in Arcata after a long awaited decision by the…" TITLE CARD: A bylaw was ultimately passed, capping the number of chain restaurants at
12.46.49 their present number (nine). TITLE CARD: Licking and Porter Townships in Pennsylvania, however, made history—by adopting ordinances that eliminate a corporation's ability to claim any
12.46.58 constitutional rights as a "person".
12.47.07 Shiva: Over the past decade we have been gaining ground. And when I say we, I mean ordinary people committed to the welfare of all humanity. All people irrespective of gender and class and race and religion. All species on the planet. We managed to take the biggest government and one of the largest chemical companies to court on the case of neem. And win a case against them. W R Grace and the US government's patent on neem was revoked by a case we Signage: "no patents on theft!"
"Biotechnology/giving pollution a life of its' own"
12.47.36 brought along with the Greens of European Parliament and the International Organic Agriculture Movement. We won because we worked together. We have overturned nearly 99% of the basmati patent of RiceTek. Again, because we worked as a world wide coalition, old women in Texas, scientists in Dr. Vandana Shiva, Physicist, ecologist, seed activist
12.47.55 India, activists sitting in Vancouver, a little basmati action group United States Patent/Locke et al./ Hydrophobic Extracted Neem Oil – A Novel Insecticide
Subtitles: "Long live farmers' struggle!/Power to the Green Revolutionaries!/Neem tree patent is our right!"
Signage: "no to biopiracy! Hands off basmati rice
12.48.12 Shiva: We stopped the Third World being viewed as the pirate and we showed the corporations were the pirate.
12.48.23 Shiva: Look how little it took for Gandhi to work against the salt laws of the British where the British decided the way they would make their armies and police forces bigger is just tax the salt. And all that Gandhi did was walk to the beach, pick up the salt and say nature gives it for free, we need it, we've always made it. We will violate your laws. We will continue to make salt. We've had a
12.48.47 similar commitment for the last decade in India, that any law that makes it illegal to save seed is a law not worth following. We will violate it because saving seed is a duty to the earth and to future generations.
12.49.04 Shiva: We thought it would really be symbolic. It is more than symbolic. It is becoming a survival option. Farmers who grow their own seeds, save their own seeds, don't buy pesticides, have three fold more incomes than farmers who are locked into the chemical treadmill, depending on Monsanto and Cargill.
12.49.24 Shiva: We have managed to create alternatives that work for people.
12.29.28 Rifkin: There are many tools for bringing back community. But the importance is not the tools. I mean there's litigation, there's legislation, there's direct action, there's education, boycotts, social investment… There's many, many ways to
address issues of corporate power. But in the final analysis, what's really important is the vision. You have to have a better story.
12.49.50 Anderson: (during live speech): Do I know you well enough to call you fellow plunderers? There is not an industrial company on earth, not an institution of any kind, not mine, not yours, not anyone's that is sustainable. I stand convicted by me myself alone, not by anyone else, as a plunderer of the earth, but not by our civilization's definition. By our civilization's definition, I'm a captain of industry. In the eyes of many a kind of modern day hero. But really, really, the first industrial revolution is flawed, it is not working. It is unsustainable. It is the mistake, and we must move on to another and better industrial revolution, and get it right this time. Ray Anderson, Addressing civic and business leaders, North Carolina State U.
12.50.50 Anderson: When I think of what could be I visualise an organisation of people committed to a purpose, and the purpose is doing no harm. I see a company that has severed the umbilical cord to earth for its raw materials, taking raw materials that have already been extracted and using them over and over again, driving that process with renewable energy.
12.51.25 Anderson: It is our plan, it remains our plan to climb Mount Sustainability. That mountain that is higher than Everest. Infinitely higher than Everest, far more difficult to scale. That point at the top symbolizing zero footprint.
12.51.44 TITLE CARD: Since 1995, Interface has reduced its ecological footprint by one third. TITLE CARD: Its stated goal is to be sustainable by 2020.
12.51.53 Grossman: So we got to undo a lot of things in order to be smart enough to do this really dangerous and risky and difficult work, you know, in the best way that we possibly can and that means people coming together and learning and a whole lot of stuff that we just don't know that has been driven out of the culture, driven out of the society, driven out of our minds. That to me is the most exciting thing. That is happening. It's happening all over the world now. Richard Grossman, Cofounder, Program on Corporations, Law and Democracy
12.52.15 Olivera: At the climax of the struggle, the army stayed in their barracks; the police also remained in their stations; the members of Congress became invisible; the Governor went into hiding; and afterwards, he resigned. There wasn't any authority left.
12.52.39 Olivera: The only legitimate authority was the people gathered at the city square making decisions in large assemblies. And, at the end, they made the decisions about the water. I think people, all of us, young and old, were able to taste,…
12.53.02 Olivera: …to quench our thirst for democracy.
12.53.06 Protestor: "…brothers and sisters, we've done it!"
12.53.13 Olivera: We've inherited a state company with technical problems and with financial and legal problems, with administrative problems. We are dealing with all of them. If we could prove that ordinary working people are able to resolve their own problems, we could be facing the possibility that all which was privatized, all that was sold, all that is in the hands of the corporations,…
12.53.47 Olivera: be returned to the people's hands. So, I learned, at that time, a very important lesson, that one should never underestimate the power of the people.
12.53.58 Olivera: Seeing the slogan that I always repeated in the demonstrations: The people, united, will never be defeated! Become a reality, was just incredible for me.
12.54.12 12.54.20 TITLE CARD: Cochabamba's victory cost 6 dead and 175 injured, including two children blinded by tear gas. TITLE CARD: Inspired by Cochabomba's example, popular movements around the world continue to successfully resist water privatization schemes.
12.54.29 PROGNOSIS
12.54.31 Kernaghan: Sometimes it surprises me how effective you can actually be. After we beat the Gap I walked past these Gap stores and I looked at them and I think my god there's like 2000 of these stores across the country. Look at all that concrete, look at the glass, look at all the staff people, look at all the clothing. Look at that power. You can still reach these companies. You can still have an effect. Signage: "Is the GAP nice to child laborers? Ask the real GAPKids of South America"
12.54.54 Olivera: Small battles are being won around the world, but, I think people are losing. I do see the present and the future of our children as very dark.
12.55.14 Olivera: But I trust the people's capacity for reflection, rage and rebellion.
12.55.20 Grossman: We can change the government. That's the only way we're going to redesign, rethink, reconstitute what capital and property can do.
12.55.32 Shiva: Fifteen corporations would like to control the conditions of our life, and millions of people are saying not only do we not need you
12.55.40 we can do it better. We are going to create systems that nourish the earth and nourish human beings. And these are not marginal experiments they are the mainstay of large numbers of communities across the world. That is where the future lies.
12.55.55 Moore: You know, I've often thought it's very ironic that I'm able to do all this and yet what am I on? I'm on networks, I'm distributed by studios that are owned by large corporate entities. Now why would they put me out there when I am opposed to everything that they stand for? And I spend my time on their dime opposing what they believe in.
12.56.16 Okay? Well, it's because they don't believe in anything. They put me on there because they know that there's millions of people that want to see my film, or watch the TV show, and so they're going to make money. And I've been able to get my stuff out there because I'm driving my truck through this incredible flaw in capitalism. The greed flaw.
12.56.35 The thing that says the rich man will sell you the rope to hang himself with if he thinks he can make a buck off it. Well, I'm the rope. I hope. I'm part of the rope. And they also believe that when people watch my stuff, or maybe watch this film, or whatever, they think that, you know, well, you know, well you know what, they'll watch this and they won't do anything, because we've done such a good job of numbing their minds and dumbing them down, you know, they'll never affect, people aren't going to leave the couch and go and do something political. They're convinced of that. I'm convinced of the opposite. I'm convinced that a few
12.57.03 people are going to leave this movie theatre, or get up off the couch and go and do something, anything and get this world back in our hands.